Banks partner with popular brands to promote credit cards
Published:
15 November 2004 y., Monday
Every man in the Czech Republic is said to be a fan of either Sparta or Slavia. For credit card company CCS, the enthusiasm for soccer and fans' traditional loyalty to the country's most famous clubs have become a lucrative business opportunity.
In December 2003 CCS teamed up with soccer powerhouse Sparta Praha to introduce a Sparta-brand debit card. By catering to supporters of the country's most famous soccer club, CCS is attempting to further boost its image on the rapidly growing credit card market.
The decision to issue a Sparta credit card also served to popularize credit cards with the general public, CCS General Manager Patrik Dada said. "Co-branded cards enable providers to target specific groups and people for whom usual universal payment cards do not appeal," Dada said. "Issuing co-branded cards is an effective way to further spread [payment-card use]."
While CCS' move would have been considered rare a few months earlier, branded credit cards are quickly becoming a hit in the banking industry. Development of the credit market in Eastern Europe is heading toward incresed use of credit cards, and branded cards in particular, said David Redheffer, an analyst with the reseach company Opinion Window RI.
The Czech Republic lags behind its neighbors in the issuing of credit cards in conjunction with popular brand-name products and companies, Tothova said. In contrast to the rest of the European Union, where the share of payment cards per person is 1.4, a mere 6.6 million payment cards have been issued among the Czech Republic's 10.5 million people as of the end of June.
Šaltinis:
praguepost.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
An award-winning South Korean film director shoots a 30-minute movie using only Apple's iPhone 4.
more »
Nintendo aims to sell four million of its new 3-dimensional 3DS game console in the first 30 days of launch in Japan, U.S. and Europe.
more »
Matchmaker Maria Avgitidis has a new love - Foursquare.
more »
Gemalto,the world leader in digital security, today announced that the MEDEA+ ONOM@TOPIC+ project has been short-listed as one of the three finalists for the EUREKA Innovation award.
more »
China again warned Google on Tuesday to obey the nation’s law with its web search engine results, amid mounting signs the world No.1 could soon shut its mainland website.
more »
Video shot during a healthcare consultation can help patients recall important information and instructions later.
more »
High-speed internet is a basic good that must be available to everyone, Europe's local and regional politicians said today in support of the 'Europe 2020' goal of bringing broadband access to every home by 2013.
more »
Wincor Nixdorf and HypoVereinsbank (HVB) have successfully completed one of the most extensive rollouts of self-service systems in Germany.
more »
Verizon Business will join the Open Identity Exchange consortium as an executive member to support a common, secure framework for access to Internet sites.
more »
You can now access books, journals, films, maps etc from across Europe via the EU's online library, Europeana.
more »