Banks partner with popular brands to promote credit cards
Published:
15 November 2004 y., Monday
Every man in the Czech Republic is said to be a fan of either Sparta or Slavia. For credit card company CCS, the enthusiasm for soccer and fans' traditional loyalty to the country's most famous clubs have become a lucrative business opportunity.
In December 2003 CCS teamed up with soccer powerhouse Sparta Praha to introduce a Sparta-brand debit card. By catering to supporters of the country's most famous soccer club, CCS is attempting to further boost its image on the rapidly growing credit card market.
The decision to issue a Sparta credit card also served to popularize credit cards with the general public, CCS General Manager Patrik Dada said. "Co-branded cards enable providers to target specific groups and people for whom usual universal payment cards do not appeal," Dada said. "Issuing co-branded cards is an effective way to further spread [payment-card use]."
While CCS' move would have been considered rare a few months earlier, branded credit cards are quickly becoming a hit in the banking industry. Development of the credit market in Eastern Europe is heading toward incresed use of credit cards, and branded cards in particular, said David Redheffer, an analyst with the reseach company Opinion Window RI.
The Czech Republic lags behind its neighbors in the issuing of credit cards in conjunction with popular brand-name products and companies, Tothova said. In contrast to the rest of the European Union, where the share of payment cards per person is 1.4, a mere 6.6 million payment cards have been issued among the Czech Republic's 10.5 million people as of the end of June.
Šaltinis:
praguepost.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
The iPhone's new “ATM Hunter” is a a free iPhone application built by MasterCard that allows users to quickly find the ATMs that are closest to them.
more »
In security breach cases last year, such as Hannaford Bros. supermarket and the card processing firm Heartland Payment Systems, cybercriminals gained access to millions of consumers' credit card details.
more »
Ingenico, a provider of payment solutions, says contactless technology will split the retail market this year, improving sales figures for early adopters and costing those who shun the additional investment in this burgeoning technology.
more »
Widevine Technologies today announced that the US Patent and Trademark Office has reconfirmed the validity of many claims of Widevine's U.S.
more »
Nokia Corp., the world's largest maker of cell phones, is making a large investment in California-based Obopay Inc., a startup that's pushing person-to-person mobile-payments technology.
more »
The increasing amount of overlap and duplication of data, tasks and processes in their anti-fraud and anti-money laundering divisions is driving banks to seek synergies between compliance, risk management and security, according to a new report from Datamonitor.
more »
The total number of IPTV subscribers worldwide passed the 20mn mark at the end of 2008, according to new figures from Informa Telecoms & Media, taking into account both disclosed and estimated figures.
more »
The IPTV World Forum opened its doors this morning on a bright London day, and the mood was equally optimistic indoors, with the conference rooms packed for keynote presentations from Christopher Schläffer of Deutsche Telekom, Christophe Forax from the European Commission and the BBC's Richard Halton, charged with making Project Canvas a reality.
more »
A new Gartner Inc. report suggests that financial fraud could drive consumers away from banks and into the arms of electronic payment systems, such as PayPal, that they perceive to be more secure.
more »
In the last year this more than doubles the number of cards and devices in circulation around the world.
more »