Raising awareness of the banner ads.
Published:
4 March 1999 y., Thursday
A small Internet company Comet Systems wants to turn the plain arrow you use to point and click your way around the Web into the world-_s smallest billboard. Instead of an arrow, computer users would see a familiar icon for a company or product on certain sites where an advertiser has bought space.
One purpose of commercialized cursors is to raise awareness of the banner ads now found on many Web sites. Some ad experts say banner ads are not very effective because Web surfers ignore them instead of clicking through to the advertiser_s site. Comet claims that a commercialized cursor, when tied to an adjacent banner ad from the same sponsor, can increase simple awareness of a banner ad by a factor of 10. For the past six months, Comet_s customized cursors have been available at sites dedicated to Garfield the cat, Furby, Doonesbury, The X-Files and fan sites for Madonna, Jennifer Love Hewitt and Gillian Anderson. Web surfers to those sites have the option to change their cursors from an arrow to a fanciful image. The Web portal Lycos set up a page featuring a variety of cursors that could be downloaded for free: from dogs and cats to sports symbols and religious icons. Since last August, about 2.5 million people have customized their cursors using Comet_s technology.
Šaltinis:
USA Today
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
Just a few weeks ago, the world's tiniest video camera was as small as a grain of rice. Today, the world's NanoEst camera is even smaller.
more »
During the experiment two research groups managed to overcome a symbolic 100 TB/s optical fiber data transmission speed limit.
more »
Apple’s long–awaited online storage service for iTunes could be named iCloud, if only rumours are to be believed.
more »
The founders of video-sharing site YouTube have bought bookmarking service Delicious from Yahoo.
more »
The successful raid by hackers on Sony’s PlayStation Network is already being ranked among the biggest data thefts of all time.
more »
Apple has denied that its iPhones and 3G iPads have been secretly recording their owners' movements.
more »
Customers who have waited nearly 10 months for the white version of the iPhone 4 won’t have to wait much longer. The Great White iPhone 4 is finally here.
more »
Researchers at Georgia Tech University are teaching a robot the basics of dialogue. Named "Simon", the robot has already been taught how to attract a person's attention but eventually, it's hoped he'll be able to interact and converse with humans in daily life.
more »
3D? Terribly lame when it's tossed into devices as a bullet point feature. Trimensional for iPhone takes a picture of your face and maps your mug in a 3D model.
more »
The European Union is to investigate whether internet service providers (ISPs) are providing fair access to online services.
more »