Raising awareness of the banner ads.
Published:
4 March 1999 y., Thursday
A small Internet company Comet Systems wants to turn the plain arrow you use to point and click your way around the Web into the world-_s smallest billboard. Instead of an arrow, computer users would see a familiar icon for a company or product on certain sites where an advertiser has bought space.
One purpose of commercialized cursors is to raise awareness of the banner ads now found on many Web sites. Some ad experts say banner ads are not very effective because Web surfers ignore them instead of clicking through to the advertiser_s site. Comet claims that a commercialized cursor, when tied to an adjacent banner ad from the same sponsor, can increase simple awareness of a banner ad by a factor of 10. For the past six months, Comet_s customized cursors have been available at sites dedicated to Garfield the cat, Furby, Doonesbury, The X-Files and fan sites for Madonna, Jennifer Love Hewitt and Gillian Anderson. Web surfers to those sites have the option to change their cursors from an arrow to a fanciful image. The Web portal Lycos set up a page featuring a variety of cursors that could be downloaded for free: from dogs and cats to sports symbols and religious icons. Since last August, about 2.5 million people have customized their cursors using Comet_s technology.
Šaltinis:
USA Today
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
A number of MEPs urged Internal Market Commissioner Michel Barnier to come up with common rules to regulate cross border online gambling in Europe.
more »
Think before you post as once you do it is online forever. That was the message on Safer Internet Day marked on 9 February by a seminar in the European Parliament.
more »
50% of European teenagers give out personal information on the web – according to an EU study – which can remain online forever and can be seen by anybody.
more »
When did the Commission start working on social networking sites?
more »
ICSA Labs, an independent division of Verizon Business, is the first independent security-product testing and certification laboratory to earn ISO/IEC 17025 accreditation, validating the laboratory's world-class capabilities.
more »
From today, European citizens, businesses and organisations can register .eu website names using characters from all 23 official languages of the European Union.
more »
Authorities investigated 301 mobile phone services websites in follow-up to EU crackdown on misleading consumer practices.
more »
After nearly 2 years of legislative work the Telecom Package is due to be put to a final vote in Parliament on 24 November in Strasbourg.
more »
The Christian Science Monitor reports that three men have been named as being the masterminds behind the hacking of RBS WorldPay, a subsidiary of the Royal Bank of Scotland.
more »
BAI’s Banking Strategies Insights reports that banks must get serious about improving their ATMs, especially in the area of envelope-free deposit.
more »