Raising awareness of the banner ads.
Published:
4 March 1999 y., Thursday
A small Internet company Comet Systems wants to turn the plain arrow you use to point and click your way around the Web into the world-_s smallest billboard. Instead of an arrow, computer users would see a familiar icon for a company or product on certain sites where an advertiser has bought space.
One purpose of commercialized cursors is to raise awareness of the banner ads now found on many Web sites. Some ad experts say banner ads are not very effective because Web surfers ignore them instead of clicking through to the advertiser_s site. Comet claims that a commercialized cursor, when tied to an adjacent banner ad from the same sponsor, can increase simple awareness of a banner ad by a factor of 10. For the past six months, Comet_s customized cursors have been available at sites dedicated to Garfield the cat, Furby, Doonesbury, The X-Files and fan sites for Madonna, Jennifer Love Hewitt and Gillian Anderson. Web surfers to those sites have the option to change their cursors from an arrow to a fanciful image. The Web portal Lycos set up a page featuring a variety of cursors that could be downloaded for free: from dogs and cats to sports symbols and religious icons. Since last August, about 2.5 million people have customized their cursors using Comet_s technology.
Šaltinis:
USA Today
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
According to the council's report, ATM-skimming fraud, which involves illicitly copying ATM card information stored on magnetic stripes, is increasing in Europe.
more »
Building on the success of the recent HP TouchSmart PC for the home, HP today introduced the market’s first all-in-one, touch-enabled desktop PC for businesses.
more »
Microsoft Corp. Chief Executive Officer Steve Ballmer announced the beta availability of the Windows 7 operating system as well as the availability of the latest version of the Windows Live, a suite of personal communications services and applications.
more »
Cash-cycle management, branch optimization, sales/marketing consultation and automation, automated checkout and managed services are expected highlights for January's Wincor World 2009.
more »
We all need to better understand the media we are touched by daily, especially the young, says Austrian Socialist Christa Prets. MEPs backed her report on “media literacy in a digital world” on Tuesday.
more »
Since October, readers of the European Parliament's web pages have had access to RSS, which allows them to keep up-to-date with what is going on via a free subscription.
more »
Fox and Motorola collaboration results in first all-HD programming distribution strategy.
more »
Wincor Nixdorf has won a contract to integrate its cash management solution, consisting of staff-assisted self-service terminals, software and comprehensive services, in the checkout zones and IT operations of Shell Deutschland’s 1,300 service stations.
more »
The role that the internet can play in parliamentary democracy was explored this week when 400 people gathered in Brussels for the annual “e-Parliament conference”.
more »
The EU’s new digital library brings vast treasure trove of historical documents, rare and valuable manuscripts and exquisite cultural artefacts to your desk.
more »