Cross-marketing opportunities

Published: 3 July 1999 y., Saturday
Be Incorporated appears to be gaining popularity as a way for computer makers to build an ultra-cheap computer without paying the "Microsoft tax." This week, Microworkz and later iDot announced cheap machines running BeOS from Be Incorporated. America Online is discussing cross-marketing opportunities with Microworkz_s iToaster, the company_s Be box. Meanwhile, at the other end of the price spectrum, AST Research this week announced Be-based multimedia machines with 550-MHz Pentium IIIs for $1,999. The strategy mirrors that of some makers of inexpensive computers based on the Linux operating system, which can be obtained at no charge. The Linux Store chief technical officer John Wise has said the $85 cost for a license of Windows is second only to the cost of the hard disk when his company builds its inexpensive Linux machines. In general, Windows is one of the rare elements of a PC that has not plummeted in price over the past two years.
Šaltinis: CNET
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

New iPhone app from MasterCard for ATM finder gets thumbs up

The iPhone's new “ATM Hunter” is a a free iPhone application built by MasterCard that allows users to quickly find the ATMs that are closest to them. more »

House says Visa, MasterCard are to blame for security hacks, card compromises

In security breach cases last year, such as Hannaford Bros. supermarket and the card processing firm Heartland Payment Systems, cybercriminals gained access to millions of consumers' credit card details. more »

Ingenico warns contactless technology will divide the market

Ingenico, a provider of payment solutions, says contactless technology will split the retail market this year, improving sales figures for early adopters and costing those who shun the additional investment in this burgeoning technology. more »

Patent office validates many claims in widevine

Widevine Technologies today announced that the US Patent and Trademark Office has reconfirmed the validity of many claims of Widevine's U.S. more »

Nokia makes high-dollar investment in mobile payments startup

Nokia Corp., the world's largest maker of cell phones, is making a large investment in California-based Obopay Inc., a startup that's pushing person-to-person mobile-payments technology. more »

Banks invest in more tech to find synergies between anti-fraud, anti-money laundering

The increasing amount of overlap and duplication of data, tasks and processes in their anti-fraud and anti-money laundering divisions is driving banks to seek synergies between compliance, risk management and security, according to a new report from Datamonitor. more »

Global IPTV subs exceed 20mn

The total number of IPTV subscribers worldwide passed the 20mn mark at the end of 2008, according to new figures from Informa Telecoms & Media, taking into account both disclosed and estimated figures. more »

"Television is like the invention of indoor plumbing"

The IPTV World Forum opened its doors this morning on a bright London day, and the mood was equally optimistic indoors, with the conference rooms packed for keynote presentations from Christopher Schläffer of Deutsche Telekom, Christophe Forax from the European Commission and the BBC's Richard Halton, charged with making Project Canvas a reality. more »

Card fraud pushes consumers to non-bank online payments

A new Gartner Inc. report suggests that financial fraud could drive consumers away from banks and into the arms of electronic payment systems, such as PayPal, that they perceive to be more secure. more »

MasterCard: PayPass 50 million issued

In the last year this more than doubles the number of cards and devices in circulation around the world. more »