No value was set for the promotional messages.
Published:
4 February 1999 y., Thursday
It took nine months of negotiations, but Brookstone Inc., the New Hampshire-based retailer of unusual tools and household widgets, has won control of a coveted Internet address. The price for www.brookstone.com was an unspecified amount of free on-line advertising, which Brookstone will provide the golf-course management company that held rights to that address as part of its operations at a Georgia country club. No value was set for the promotional messages. But whatever it turns out to
be, said Jonathan Linden, a Brookstone lawyer, "it is not $3.3 million." That is what Compaq Computer Corp. acknowledges it paid last year for www.altavista.com, the address World Wide
Web surfers type into their browsers to gain access to Compaq_s highly rated AltaVista search engine.
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