Membership Growing by 45,000 a Day and Counting.

Every day thousands of people are simplifying their lives by signing up for LifeMinders.com. Yesterday, LifeMinders.com, Inc.(TM) (http://www.lifeminders.com), the leading provider of free personalized e-mail reminders and timely tips, welcomed the four millionth member to its rapidly growing family of users. LifeMinders.com sends more than 10 million messages per week, containing useful information and recommendations based on members_ profiles. LifeMinders.com_s permission-marketing approach offers members personalized information that they have requested. Member retention rate exceeds 90% over 90 days and 45,000 new members join each day. One-third of the growth can be attributed to viral marketing, with 31% referrals from members to family and friends. The rapid growth of the membership can also be attributed to the company_s integrated branding campaign. This includes a multi-million offline and online advertising effort, including radio and consumer and trade print advertising as well as text link and banner campaigns on Excite, Lycos, MSNBC.com and Yahoo!, all with the tagline, "backslashSanity.""LifeMinders.com is growing quickly because it offers a service that enhances people_s lives," said Stephen R. Chapin, Jr., president and CEO of LifeMinders.com."LifeMinders.com, a new breed of entrusted consumer agents or "infomediary," has recently added two new e-mail categories, Health & Fitness and Travel, and is soon launching Shopping. Other categories include Family, Entertainment, Home, Personal Events, Pet, Auto and Personal Finance. The e-mails offer sponsors a way to tap into the unique trust relationship that LifeMinders.com has with its loyal members. E-mails can range from identifying the right time for a member to fertilize the rose garden, to the release date of a favorite video or what behavior to expect from a 6-month-old son or daughter.To become a member, people can go to the LifeMinders.com homepage, fill out a customized personal profile identifying interests.Thereafter, they can anticipate the arrival of timely and helpful e-mail messages. As the relationship between the member and LifeMinders.com evolves over time, the messages become more personalized.