Looking to stave off aggressive competition from rivals such as Yahoo and Microsoft, search technology powerhouse Google has started testing a personalized Web search feature
Published:
30 March 2004 y., Tuesday
Looking to stave off aggressive competition from rivals such as Yahoo and Microsoft, search technology powerhouse Google has started testing a personalized Web search feature that delivers custom results based on a user's preferences.
The new Google Personalized feature, which it unveiled from its in-house lab Monday, lets Web searchers check boxes in order to select specific interests. Once a user creates a "profile," Google promises to deliver results based on that profile.
When the search results appear, Web searchers have the option of using a sliding bar to rearrange the results to go from "no personalization" or "full personalization" or anywhere in between. The sliding bar rearranges the results instantaneously.
The company said the feature uses new algorithms that dynamically reorder results by weighting the interests entered in specific profiles. "When you move the slider, it recalculates and rearranges the results to add more or less emphasis on your profile information," Google explained.
Google uses cookies to save user-created profiles.
The company, which depends heavily on advertising revenue, does not display ads on the personalized search service. But it would not be a stretch to consider where Google could be going with this feature: By aiming for increased accuracy in specific search terms, the company can expand on its strategy of targeting ads based on search queries and keywords.
Šaltinis:
internetnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
The Self-Service and Kiosk Association has published its 2009 Self-Service Consumer Survey, a comprehensive report that reveals what consumers like and dislike about self-service technology — and what they want more of.
more »
Private investors should hold up to 15 percent of their wealth in physical gold, according to a German asset-management company that plans to set up 500 "Gold-To-Go" ATMs in Germany, Switzerland and Austria sometime this year.
more »
ATM and debit card theft is expected to grow 10 percent to 14 percent this year, according to a survey of financial institutions that was released today.
more »
Built from potatoes, steered with carrots and powered by chocolate.
more »
Students at a Tokyo elementary school are waiting quietly for a "special lecturer" in science class. But when they see "Saya", a robot relief teacher, the kids are pleasantly surprised.
more »
This week - the New York Times announced a deal with e-commerce giant Amazon timed to the release of its latest Kindle e-book device.
more »
Wincor Nixdorf AG and NICE Banking, an independent ATM deployer in South Korea, have partnered to grow a network of ATMs at sites owned by the country's top communications provider, Korea Telecom.
more »
“The telecoms package has never been about anything to do with restrictions on the internet,” Malcolm Harbour told us ahead of Parliament's debate Tuesday on the telecoms package, which aims to reform the existing European electronic communications framework.
more »
On 20 April 2009 the Prague Congress Centre will host a ministerial conference Safer Internet for Children, which is organised by the Ministry of the Interior in cooperation with the European Commission.
more »
Payment card breaches in 2008 led to the most compromises and security breaches of record in the last four years, according to a new report from Verizon Business.
more »