Mars and Venus Surf the Web

Published: 9 September 1999 y., Thursday
Even on the Web, men are from Mars and women are from Venus. They log on for different reasons, surf differently, and buy different items, at least according to the results of a recent survey by PC Data Online. The survey measured Internet use among 2,812 participants. The survey included 146 more men than women, which PC Data says is representative of the U.S. Web population as a whole--currently estimated by PC Data to be 52 percent male and 48 percent female. Researchers found that women check e-mail more often and log on to seek out specific information more readily. Men are almost twice as likely to use the Web to download or transfer files. Men are also more inclined to seek out sports information, and they check stock quotes at a higher rate than women. Shopping, however, is done by both, but for very different items. Men buy computer items and pornography, whereas women buy greeting cards and music. Sean Wargo, Internet Analyst at PC Data Online, agrees that time online may affect Internet use.He indicates that the PC Data survey did take a look at time online and found that the women surveyed were newer to the Web than the men. In fact, 21 percent of the women had been on for less than one year, and only 10 percent had been on for more than five years. Only 12 percent of the men had less than one year of online experience, and 20 percent of the men had been on for more than five years. As for age, the women surveyed tended to fall into the 25-to-44 age bracket, while many of the men were only 12 to 17 years old. The PC Data study did not look at job responsibility, according to Wargo. Regardless of age and time online, Wargo likens some of the findings to the differences in the way men and women watch television. He stated that men tend to be channel surfers, where women are more likely to tune in to certain programs. When women go online, they tend to go on to search out a specific topic of interest and may follow links along those lines, whereas men may be all over the place. If PC Data were to conduct a similar survey a few years from now, analysts agree that the gender gap will have closed up some.
Šaltinis: PC World
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Apple fans abuzz over new iMac

With Apple Computer's next iMac expected to be unveiled as soon as next week, Mac fan sites are buzzing with speculation over the design more »

Veritas opens China shop

Like many of the major IT players, Veritas has stepped up its presence in China courtesy of a separate corporate entity in the country and a new development center more »

China Cracks Down on Internet Porn

China will improve its long-term mechanism to combat Internet pornography, according to a senior official of the Ministry of Information Industry here Thursday more »

search.lt news

search.lt presents newest links more »

Microsoft lets companies block SP2 upgrade

Although Microsoft recommends that consumers turn on Automatic Update to get the latest version of Windows, the company is offering to let companies temporarily block such upgrades more »

Linux 'no threat' to Windows on the desktop

Benefits not enough to warrant a major shift in platform strategy, finds report more »

HP Makes Services Buy, Embraces DAT

HP is acquiring IT services provider Synstar for $297 million in cash to shore up its overseas presence as it battles IBM's Global Services division more »

Wi-Fi phones make a splash

Cell phone makers plan to release so-called Wi-Fi phones ahead of schedule more »

Street Access to the Cyberhighway

TCC Teleplex chief Dennis Novick says pay phones with high-speed Net connections in New York City are only the start of its plans more »

Gates Touts 'Modeling' Era For Software

New software modeling systems are breaking out of academia and making their way into Microsoft's product pipeline, the company's chairman said Thursday more »