Microsoft gives details of software-for-rent strategy

Published: 24 July 2000 y., Monday
The company also announced how it expects to recruit service providers to its new strategy. In the first in a series of Windows- related initiatives expected to be introduced over the next two years, Microsoft unveiled details on how it plans to sell software through application service providers (ASPs), or companies hosting software programs that are usable over the Web. Under the new plan, businesses will not buy copies of Windows or Microsoft Office software with a PC. Instead, they will effectively rent software from ASPs and pay a per-user monthly fee to use the software. The more applications each individual uses, the larger the monthly fee. Whether this new strategy will help customers save money remains to be seen. One analyst pointed out, however, that after reviewing prices under a pilot program it seems that the subscription method could cost more than buying software outright after two years of use. "The prices look high when you compare them to the regular shrink-wrap prices of software," Gartner analyst Neil MacDonald said. "Basically, Microsoft has taken their shrink-wrap software price and divided it by 24 months." Because most Microsoft customers keep their software more than 24 months, "most people are going to find these prices expensive," MacDonald said. "I expect (Microsoft) will go through restructuring at least twice before they settle in on a pricing model."
Šaltinis: Winfile Update
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Microsoft and Yahoo take on Google

Microsoft's Bing search engine will be the sole provider of search and paid search technology for all of Yahoo's websites. Yahoo will sell premium search ads for both companies. more »

Thales achieves Cat III approval at Bournemouth Airport

Thales UK today announces that its Cat III Instrument Landing System (ILS)1 has received UK approval for installation at Bournemouth Airport. more »

Shell service stations in Germany sign with Wincor for upgraded cash management

Postbank customers can now pay their fuel bills at Shell service stations and withdraw cash as stations in Hamburg, Germany, have been converted to the new technology from Wincor Nixdorf International. more »

Japan's virtual disaster training

Japanese company Crescent has simulated a series of emergency situations that people may have to deal with in the workplace. By practicing with these simulations they can learn how to cope with a real-life crisis. more »

'Hero' to take on the iPhone

The touchscreen device built on Google's Android platform equates to a bold attempt by HTC to take on Apple's popular iPhone - not by creating a copycat - but by building an attractive alternative. more »

ATMs reprogrammed to print out ATM, debit details on receipts

A devious piece of criminal coding that has been quietly at work in a clutch of ATMs at banks in Russia and Ukraine has recently been discovered. more »

MasterCard to launch mobile P-to-P payments, money transfer

In the person-to-person transfer business, text messaging is so 2008. more »

Wincor Nixdorf pioneers bank branch transformation in Indonesia

Bank Central Asia, one of Indonesia's largest banks, has partnered with Wincor Nixdorf International to rejuvenate its branch network. more »

Japan's robo-chefs

What's cooking at Tokyo's International Food Machinery and Technology Expo? For this robo-chef, it's okonomiaki, Japanese pancakes. more »

Signing into school with the iPhone

Taking attendance at Aoyama University used to be a chore, but no longer as the Japanese school is giving over 500 iPhones to students and faculty in an effort to enhance the classroom experience. more »