Motorola, Inc. (NYSE: MOT) will unveil its recent advances in delivering rich personal media experiences through live demonstrations at IBC 2008.  The Motorola stand (D31, Hall 1) will offer visitors the opportunity to generate their own video content, and see it transformed and moved across various screens and devices.

“Video creation and consumption are booming. Consumers demand access to video on any device wherever they are as the boundaries between TV, PC and mobile blur,” said Joe Cozzolino, corporate vice president and general manager, Motorola Home & Networks Mobility EMEA. “The ‘always on’ culture is redefining traditional programming and consumers want personalized schedules to fit their lifestyles. As a global leader in digital set tops, and with a rich history in video encoding and delivery of content on the move, Motorola is dedicated to enabling revenue generation applications and services that offer a rich personal media experience.  We’re excited to show this in action at IBC this year.”

Media Mobility in action

• Motorola’s Millennial Generation, the technology-savvy users (ages 16-27) who have grown up with the internet and mobile technology, will be inviting visitors to create their own High Definition (HD) video content.  Visitors will witness Motorola’s powerful encoding process for themselves as the clips are encoded using the Motorola VODxchange and displayed across the Motorola stand.  In addition, the MPEG4 HD clips will be spliced into live content by Motorola’s new CherryPicker CAP1000 application platform to demonstrate how operators can efficiently insert local ads in their networks
• Being showcased for the first time in Europe, Motorola’s MCU3E transcoder is a small yet powerful device that plugs via USB into a set-top and transcodes the live or recorded video content into the right format, bit rate and screen size to be transferred to a variety of portable media players
• Today’s lifestyle has consumers wanting to view personalized TV content at their convenience on devices that satisfy the entertainment experience. Motorola is delivering this personalized mobile video and media experience with its end-to-end portfolio of mobile video solutions for broadcasters, content owners and mobile network operators. At IBC 2008, Motorola will feature its Mobile TV DH02 device series, optimized for the mobile video experience with touch screen and intuitive user interface; as well as its end-to-end solution that includes video headend center, broadcast network, application services infrastructure and services capabilities to enable Mobile TV experiences.

During the show, Motorola will also showcase:

• Its on-demand solutions, powered by the storage, content and delivery engine of the Motorola B-1™ Video Server. Motorola’s on-demand solutions are meeting the shift in consumers’ viewing habits from ‘prime time to my time’
• Its video infrastructure solutions, including the APEX1000 edge QAM, the latest addition to Motorola’s end-to-end cable solution
• Live IPTV and Motorola’s latest IPTV set-tops which help maintain the company’s status as the world’s leading supplier for IPTV set-tops.