Net companies are resorting to guerrilla ad tactics in the very real war to pull in customers, turn profits and satisfy investors.
Published:
19 April 2000 y., Wednesday
It isn't easy being heard over the roar of all those Internet companies vying for attention. Net companies are resorting to guerrilla ad tactics in the very real war to pull in customers, turn profits and satisfy investors. It goes way beyond traditional broadcast, print and outdoor ads. Instead, there's the "Yellow Snow"
campaign that had company logos drawn in the snow with yellow- colored water. Or the Charitycounts.com campaign where 10,000 wallets were scattered on the streets of New York and San Francisco. Each wallet had a note inside reading: "If you were looking to get some free cash, shame on you. Redeem yourself by visiting Charitycounts.com." Only about 1 percent of people can recall 12 ads associated with a company, according to a survey by Active Research. With daily promotions such as stickers on fruit and skyscraper-sized billboards, people screen out much of what they see, causing dot-coms to force new color into the average marketing campaign. "The more outlandish (dot-coms) get, the more opportunity they get for a
public relations event," said Michele Slack, an advertising analyst with research firm Jupiter Communications. Word of mouth is the most compelling reason for people to visit a Web site, according to a recent report from Jupiter, which found that most people pass information about a site to between four and six of their friends. The No. 2 reason is an endorsement in a newspaper or magazine.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
High-profile telecom and networking companies are banding together to crack down on hackers
more »
End-of-show report for CeBIT 2005 (10 to 16 March) in Hannover/Germany
more »
Sony Ericsson announces at CeBIT the Bluetooth Motion Cam ROB-1
more »
German video streaming service company TV1 is launching at CeBit 2005 an online personal video recording service called shift.tv
more »
search.lt presents newest links
more »
China retailers are just starting to adopt electronic point-of-sale terminals, as the number of shipments is expected to surpass those to Germany, Europe's largest POS market, this year
more »
On January 27, 2005 JSC “Skaitmeninio sertifikavimo centras” (Digital Certification Centre) presented an application for IVPC to register a company providing qualified certification services. The director of the company Mudrikas Dadasovas tells about the future plans.
more »
GuruNet's stock fell back to Earth on Tuesday after the company revealed the extent of its tightening relationship with Google
more »
Photos of a "dead" Saddam Hussein are the lure for a new mass-mailing worm, Sophos warned on Thursday
more »
Picking up where it left off in 2004 with its distributed computing plans, IBM introduced a new service to help companies build and deploy service-oriented architectures
more »