Readers prefer traditional news outlets to campaigns’ sites
Published:
5 December 2000 y., Tuesday
Election 2000 was pushed as the campaign when the often rocky marriage of politics and the Net would finally straighten itself out. It did just that, according to a new poll of online usage this campaign season — but there was little news to cheer campaign consultants.Americans logged on in record numbers for election news, but they stuck to traditional news sites and largely eschewed candidates’ own Web presences.
ALMOST ONE in five Americans logged on this year to get election news, up sharply from the meager 4 percent in 1996; one-third of online users used the Net as a tool to follow the campaign and a full 10 percent of them did so every day, according to the latest survey released Sunday by the Pew Research Center for the People and the Press. Yet among those who did, the clear destinations of choice were major media sites. Almost half of them preferred to use Web sites of major news organizations, while another 27 percent chose commercial Web services such as America Online or Yahoo. Another 12 percent used local news services.
One in five online users visited MSNBC.com, and an equal number also turned to CNN.com; portal news services such as AOL, Yahoo and MSN also scored big, as did major newspaper Web sites and local news sites.
Most of those site’s users appeared satisfied: Almost every site had over 90 percent of readers who found it to be “very” or “somewhat” useful.
The campaigns, which invested serious resources and money into their online homes, were largely bypassed. Only 7 percent used candidates’ Web sites as a primary source of information, and another 7 percent used sites that specialized in politics; despite the slight reliance on candidates’ sites, almost seven in 10 sought out details about candidates’ positions on issues.
Šaltinis:
MSNBC.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
The benefits and manufacturing process of CD & DVD Replication vs. CD & DVD Duplication.
more »
TheVisionWorld.com, a helpdesk software provider, today announced a new feature – “Migration Tool”.
more »
Boston Interactive, a Boston-based web design and interactive marketing firm, is thrilled to announce their recognition for web design excellence from the Web Marketers Association. Six of Boston Interactive's website projects were found winners of the prestigious WebAwards Competition.
more »
Agreement covers a broad range of consumer products for both companies.
more »
BRUMAKS, offers the popular WebSite Tonightï, product, providing key features for those yearning to get involved in the .MOBI revolution.
more »
Google Inc. launched Google ChromeTM, a new open source browser intended to create a better web experience for users around the world.
more »
Scott Guthrie, corporate vice president of the Developer Division at Microsoft, talks about how Microsoft Silverlight is helping the global broadcasting and media industry grow their presence – and viewership – on the Web.
more »
Survey of 16-27 year olds defines media consumption choices of the future.
more »
Video explosion drives demand for innovation in video encoding, content transcoding and media mobility from Motorola.
more »
Visa has taken the next step toward making mobile commerce a global reality. The card company has launched four new programs to deliver payments and services via mobile devices.
more »