Network software maker Novell_s ongoing struggle in the market proves old battles can leave lasting scars.
Published:
28 March 2000 y., Tuesday
In a move to heal the damage from a series of fiscal problems and executive shuffles, Novell today unveiled a new strategy to focus on the nascent market for Internet-based services.
At the company_s annual BrainShare user conference here, Novell showcased products that will fall under its project for "Denim," or its so-called directory-enabled Net infrastructure model. With the new plan, executives say the company has moved from being a competitor to software giant Microsoft to a pioneer in the Net-based services market.
Previously reliant on sales of its Netware server-based operating system, Novell is now restructuring its focus to showcase its directory services software. Such software essentially serves as a "phone book" for networked computer users, systems, software and attached devices.
This new focus could re-establish the company as an integral software provider for the Net, if it succeeds in implementing its new strategy effectively, analysts say.
Skeptics wonder whether Novell can articulate a hard-to-understand batch of technology as a panacea for what has become a disorganized Web of networks and information. As has been the case throughout Novell_s history, the answer lies in two classic weak spots: marketing and execution.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
Wincor Nixdorf is enhancing its consulting portfolio for the banking business.
more »
Wincor Nixdorf is set to present its ProClassic Enterprise Cash Management software for effective and rational organization of end-to end cash management processes in banks at the Retail Delivery Show.
more »
Yahoo said Jerry Yang will step down as chief executive as soon as the board finds a replacement.
more »
Wincor Nixdorf AG has turned in the best year in its history.
more »
Visa Inc. is working with the Los Angeles transit authority to allow train, subway and bus riders to pay fares with Visa’s payWave-enabled contactless cards.
more »
Customers line up in New York City to be the first to buy Google's new G1 phone.
more »
Children and teenagers are keen internet users - 12 to 15-year-olds spend at least three hours a day on screen - but are not always aware of the dangers: not just sites showing child pornography or violence but also the risk of bullying or grooming.
more »
A European Commission study found that devices left on stand-by throughout the European Union in 2005 consumed the same amount of electrical energy as a country the size of Greece or Portugal in 2008.
more »
The European Commission has launched a new web portal called “Study in Europe” to promote the attractiveness of European Higher Education to students from other parts of the world.
more »
With the increasing availability of the internet, children are being exposed more and more to illicit images and content.
more »