E-commerce spending last month rose just 10 percent over November 2000
Published:
14 December 2001 y., Friday
E-commerce spending last month rose just 10 percent over November 2000, the smallest year-over-year increase in all of 2001, according to a study by Nielsen/NetRatings and Harris Interactive published today.
The slowdown in growth is a reflection of the Sept. 11 attacks and a sluggish economy, and will put a damper on holiday e-commerce that will produce lower-than-expected sales, the report said.
Fifteen percent more shopped online last month than in November 2000, but per-person spending dropped.
November spending was $5.3 billion, up from about $4.8 billion in the year-ago month and just 14 percent better than October - half the 29 percent increase in 2000.
September sales jumped 54 percent over the year-ago month and October rose 25 percent, setting expectations for a healthy holiday season.
November's $5.3 billion total was on par with pre-September spending, the report said.
Šaltinis:
Nielsen/NetRatings
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