Publisher claims search engines leave it naked in protecting copyrights.
Published:
14 February 1999 y., Sunday
Playboy feels exposed and doesn_t like it one bit. Playboy Enterprises Inc. is suing two of the Internet_s biggest names - Netscape and Excite - charging the sites leave the publisher naked when it comes to protecting its trademarks online. In the suits filed Friday in California, Playboy alleges that the Internet gateways infringe Playboy_s copyrights in the way they deliver search results. The suits - the latest example of Playboy aggressively defending its trademarks - could break new ground for companies trying to protect their brands in cyberspace, experts in the field said.
In the suits, Playboy claims that ads and other links to non-Playboy sites that come up from searches for "Playboy" confuse consumers and hurt its trademarks. The suits also say Excite and Netscape in effect hijack Playboy_s name and profit from it by charging higher rates for "banner" ads from other companies that appear on the search results pages. Playboy wants the companies to stop infringing its trademarks by directing users to other sites with adult material. Playboy says in the suits it has spent millions building and promoting its brands and seeks unspecified damages. Netscape and Excite declined to comment on the suits.
Šaltinis:
CNN
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
Microsoft's Bing search engine will be the sole provider of search and paid search technology for all of Yahoo's websites. Yahoo will sell premium search ads for both companies.
more »
Thales UK today announces that its Cat III Instrument Landing System (ILS)1 has received UK approval for installation at Bournemouth Airport.
more »
Postbank customers can now pay their fuel bills at Shell service stations and withdraw cash as stations in Hamburg, Germany, have been converted to the new technology from Wincor Nixdorf International.
more »
Japanese company Crescent has simulated a series of emergency situations that people may have to deal with in the workplace. By practicing with these simulations they can learn how to cope with a real-life crisis.
more »
The touchscreen device built on Google's Android platform equates to a bold attempt by HTC to take on Apple's popular iPhone - not by creating a copycat - but by building an attractive alternative.
more »
A devious piece of criminal coding that has been quietly at work in a clutch of ATMs at banks in Russia and Ukraine has recently been discovered.
more »
In the person-to-person transfer business, text messaging is so 2008.
more »
Bank Central Asia, one of Indonesia's largest banks, has partnered with Wincor Nixdorf International to rejuvenate its branch network.
more »
What's cooking at Tokyo's International Food Machinery and Technology Expo? For this robo-chef, it's okonomiaki, Japanese pancakes.
more »
Taking attendance at Aoyama University used to be a chore, but no longer as the Japanese school is giving over 500 iPhones to students and faculty in an effort to enhance the classroom experience.
more »