Publisher claims search engines leave it naked in protecting copyrights.
Published:
14 February 1999 y., Sunday
Playboy feels exposed and doesn_t like it one bit. Playboy Enterprises Inc. is suing two of the Internet_s biggest names - Netscape and Excite - charging the sites leave the publisher naked when it comes to protecting its trademarks online. In the suits filed Friday in California, Playboy alleges that the Internet gateways infringe Playboy_s copyrights in the way they deliver search results. The suits - the latest example of Playboy aggressively defending its trademarks - could break new ground for companies trying to protect their brands in cyberspace, experts in the field said.
In the suits, Playboy claims that ads and other links to non-Playboy sites that come up from searches for "Playboy" confuse consumers and hurt its trademarks. The suits also say Excite and Netscape in effect hijack Playboy_s name and profit from it by charging higher rates for "banner" ads from other companies that appear on the search results pages. Playboy wants the companies to stop infringing its trademarks by directing users to other sites with adult material. Playboy says in the suits it has spent millions building and promoting its brands and seeks unspecified damages. Netscape and Excite declined to comment on the suits.
Šaltinis:
CNN
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
Gemalto teaming up with two banking technology leaders to help banks in Venezuela move to a new, high-tech smart credit card that will better protect their customers from fraud and identity theft.
more »
The new Bull HPC-FF1 supercomputer with 100 Teraflops-capacity will host applications for the European Union Fusion community.
more »
Gemalto, the world leader in digital security today announced its revenue for the full year and fourth quarter of 2008.
more »
Wincor World 2009, which was held in Paderborn from January 20 to 22, has once more proven to be the place where experts from retail banking and retailers gather, even in times of economic crisis.
more »
Motorola Inc. announced it has been recognized with one of the world’s foremost industrial design honors, an iF product design award.
more »
The EU’s antiterrorism coordinator, Gilles de Kerchove, and Interpol representatives, will brief MEPs on Thursday about progress in combating terrorism.
more »
The Tesco retail chain in Poland has chosen Wincor Nixdorf to maintain its 4,600-strong estate of POS systems and servers from different vendors.
more »
Gemalto, the world leader in digital security, announces it will deliver an additional one million of its latest generation electronic ID cards for citizens and residents of the Kingdom of Bahrain.
more »
CAXA increases sales and reduces costs with Aladdin HASP SRM.
more »
Bull extends the deployment of Comptel Dynamic OSS, at the heart of the telco's information systems.
more »