SmartAge Launches "Media Buyer" for Small Businesses.
Published:
20 June 1999 y., Sunday
SmartAge Corp. launched a Media Buyer service that allows small and growing businesses to buy premium Web advertising "for less than the $1,000 to $3,000 minimum charged by most major sites." The operation features special targeted ad inventory from Excite, community site The Palace and Talk City with additional inventory partners to be announced. Growing businesses can purchase advertising for as little as $100, the company said. "SmartAge Media Buyer levels the marketing playing field," said William Lohse, president and CEO of SmartAge. Through SmartAge, small businesses can purchase targeted key word ad delivery tied directly to an Excite visitors search. In less than five minutes, a SmartAge small business member can complete a customized ad buying process, selecting from a range of sites with a variety of targeting and pricing options, the company said. Once the ad purchase is complete, members can monitor and manage advertising campaigns across several sites from SmartAge Corner Office, a centralized management center.
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