AT&T, Priceline sign deal Marketing agreement intended to boost customers for both sites.
Published:
2 November 1999 y., Tuesday
AT&T and priceline.com said Monday they will swap marketing services in a move intended to generate tens of thousands of new customers for each company. Under terms of the agreement, priceline.com, the e-commerce site that lets buyers bid for airline tickets and hotel rooms, among other goods and services, will be featured on the AT&T WorldNet Service, which has 1.8 million members. Customers of priceline.com will be asked if they want to sign up for selected AT&T wireless, long-distance and Internet services when they are about to bid for leisure airline tickets or hotel rooms. If they do choose to sign up at the moment, up to $75 in sponsor money will be added to the customer_s bid, making it more likely the offer will be accepted by a major airline or hotel. Priceline.com said sponsor dollars helped attract almost 3 million unique customers in its first 18 months of operation. "We believe that the combination of priceline.com_s brand and our access to AT&T WorldNet Service_s rapidly growing customer base will result in many new and repeat customers for Priceline.com and our various services," said Daniel Schulman, president and COO of Priceline.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
The Poland Ministry of Infrastructure's target to increase by 350 percent the number of broadband Internet users by 2006
more »
search.lt presents newest links
more »
Nokia has secured a deal for the setting up of a GSM mobile telephone network in the south of Iraq
more »
Owner worried about negative impact on young son
more »
search.lt presents newest links
more »
While Linux lawsuits gobble up the IT community's mindshare, a lesser-known legal action is being fought seeking billions of dollars from five PC vendors
more »
UK police are contacting other forces worldwide in an attempt to close down websites with sexually violent content
more »
The Bush administration's proposed $60 billion IT spending plan for 2005 looks to deliver a "service-centered" government
more »
New security solution prevents unauthorized withdrawals
more »
GfK consumer panel data to be available to CMplus users via standard interface
more »