Fujitsu Siemens Computers plans to considerably strengthen its position on the Polish information technology market by taking advantage of opportunities offered by Poland's accession to the European Union
Published:
8 May 2004 y., Saturday
Fujitsu Siemens Computers is a leading computer company in Europe. Using the potential and innovative solutions of its founding companies-Fujitsu Limited and Siemens AG-it offers a complete range of IT products for businesses from top-class Intel and Unix servers to mainframe servers and mass memory solutions. The company is also a leading supplier of notebooks, PDAs, pocket computers, workstations and professional PC-type computers. Moreover, it is the largest supplier of computers for household use in Europe.
In Poland, Fujitsu Siemens Computers is ranked behind large international IT corporations such as IBM and HP. Only in the notebook sector does the company rank among national leaders-it is fourth in terms of sales.
"The fact that we do not yet have such a strong position in the Polish market as in [other countries in] Europe may actually prove to be our advantage," said Dariusz Edmund Dąbski, president of Fujitsu Siemens Computers Sp. z o.o. "As a smaller and more flexible company, we find it easier to adapt to market requirements and expand [onto new markets] with our products. We also have much greater potential for growth than large IT corporations operating in Poland for a long time-which are having problems with overlapping sales channels. It happens that employees from various sales departments within a single company fight for the same client," said Dąbski.
In his opinion, Poland's IT sector has huge potential for growth, but the problem of many companies is to find their place on the market.
The company focuses on developing sales in products such as servers and notebooks-its sales in this segment almost doubled last year.
A special challenge for the Polish subsidiary of Fujitsu Siemens Computers is posed by the performance of the entire corporation worldwide. According to preliminary calculations, the corporation's before-tax profit for the financial year from April 1, 2003 to March 31, 2004 was 57 million euros, which meant a more than 600-percent increase over 2002/03. The company's sales totaled 5.32 billion euros. Preliminary results for the entire financial year point to a 19-percent increase in sales.
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