Schwarzenegger Web ad gets terminated

Published: 12 August 2000 y., Saturday
Up until 7 p.m. Pacific Time Wednesday, the 30-second spot that aired on Japanese TV was on a Web site called Gaijin a Go Go Cafй, along with other advertisements that American stars filmed in the Far East. But Gaijin a Go Go caved to legal pressures from attorneys for both DirecTV and the Austrian muscleman, who claimed posting the ad violated Schwarzenegger's intellectual property rights and DirecTV's trademark. The ad was taken off their site within a few hours of a midnight Wednesday deadline set by the legal team. He said DirecTV and Schwarzenegger's legal team are "naпve" to think pulling the advertisement will stop it from being seen. Ad still lingers in cyberspace "Anybody" now has a name: Alex Fernandez, a 19-year-old Martinez, Calif. resident with a Web site named after his online nickname, Burning Orphanage. He downloaded the ad in the minutes before it was pulled, then posted it on his site. Fernandez plans to comply with any cease order he may get from Schwarzenegger's attorneys, but until then he's happy to host the video.
Šaltinis: ZDNN
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