Siemens sells its phone unit to BenQ

Published: 8 June 2005 y., Wednesday

Naujasis „Siemens“ telefonas SX1
Siemens is to sell its loss-making mobile phone unit to Taiwanese technology firm BenQ.

No price was announced, but the German giant said the sale would cost it 350m euros ($429m; £235m) in 2005.

The deal sees Siemens take a 50m euro stake in BenQ, which will retain rights to the Siemens brand for five years and supply phones to the German firm.

The mobile unit has long been a key weakness for Siemens, and rumours of a sell-off have been rife for months.

Siemens said it hoped to complete the deal by the end of September, subject to approval by regulators and its shareholders.

"With this partnership, we have found a sustainable perspective for our mobile phone business," said Siemens chief executive Klaus Kleinfeld.

"BenQ and Siemens complement one another ideally."

News that the mobile phone arm - which had been losing some 3m euros a week - was finally to be offloaded sent Siemens shares up 2.4%.

Decline

BenQ has hitherto not been widely known outside Asia. More than half its products are built for other vendors rather than under its own brand name.

Tuesday's agreement will take it into the top 10 of world mobile phone vendors, giving it a foothold in Europe and America.

Siemens phones were once in the global top five, but problems with quality in high-end handsets and with stiff price competition in the mass market depressed its position.

The new firm is to be based in Munich, Siemens' own home town, where half the unit's 3,000 staff are based.

Most agreed last year to work longer hours in exchange for guaranteed jobs till 2006.

Šaltinis: news.bbc.co.ok
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The Global Wireless Market

Benchmarking Europe with Japan and the US more »

Web playgrounds shut gates to kids

Children under 13 can do less on the Internet these days in part because of a federal law designed to protect their privacy. more »

New notebooks hover at $1,000

Dell Computer on Monday released a new consumer notebook with middle-of-the-road features and a low-end price. more »

Canada, U.S. Among Top Countries for E-Government

Governments have begun to close the gap between political rhetoric and reality as they bring their e-government visions to life, but they aren't there yet, according to the second annual global e-government study by Accenture. more »

search.lt news

search.lt presents newest links more »

Indians still arrange marriages, but on the web

The Internet is giving the old tradition of arranged marriage a new twist as dozens of matchmaking Web sites target spouse-seeking Asian Indians throughout the diaspora. more »

Web awaits Japanese PS2 owners

Japanese PlayStation 2 owners now can swap e-mail and view Web pages via the game console. more »

Yahoo Inc. decides to take pornographic products off its site

Leading Internet portal Yahoo Inc. will remove pornographic products from its shopping, auctions and classifieds Web pages. more »

Hate Groups Will Hate These Ads

White extremists congregating in Yahoo clubs and chat rooms will now be greeted with banner ads urging them to "fight hate and promote tolerance." more »

Internet Speeds Up Recruiting and Staffing

The Internet's promise of increased speed and efficiency is redefining expectations and strategies in the recruiting market, according to a report by International Data Corp. more »