Siemens sells its phone unit to BenQ

Published: 8 June 2005 y., Wednesday

Naujasis „Siemens“ telefonas SX1
Siemens is to sell its loss-making mobile phone unit to Taiwanese technology firm BenQ.

No price was announced, but the German giant said the sale would cost it 350m euros ($429m; £235m) in 2005.

The deal sees Siemens take a 50m euro stake in BenQ, which will retain rights to the Siemens brand for five years and supply phones to the German firm.

The mobile unit has long been a key weakness for Siemens, and rumours of a sell-off have been rife for months.

Siemens said it hoped to complete the deal by the end of September, subject to approval by regulators and its shareholders.

"With this partnership, we have found a sustainable perspective for our mobile phone business," said Siemens chief executive Klaus Kleinfeld.

"BenQ and Siemens complement one another ideally."

News that the mobile phone arm - which had been losing some 3m euros a week - was finally to be offloaded sent Siemens shares up 2.4%.

Decline

BenQ has hitherto not been widely known outside Asia. More than half its products are built for other vendors rather than under its own brand name.

Tuesday's agreement will take it into the top 10 of world mobile phone vendors, giving it a foothold in Europe and America.

Siemens phones were once in the global top five, but problems with quality in high-end handsets and with stiff price competition in the mass market depressed its position.

The new firm is to be based in Munich, Siemens' own home town, where half the unit's 3,000 staff are based.

Most agreed last year to work longer hours in exchange for guaranteed jobs till 2006.

Šaltinis: news.bbc.co.ok
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Estonian eDemocracy

Estonian officials announced plans last week to move the nation to electronic voting in time for the country's 2003 general election. more »

The controversial contract

ICANN Board Member Blasts VeriSign Decision more »

Vierika virus worse than Kournikova

Similar to Kournikova virus, Vierika is both a nice russian girl and a new dangerous virus. more »

Internet World Israel Expecting Big Crowd Despite Economic Slump

Organizers and exhibitors of Internet World Israel 2001 were busy with last minute preparations at the Tel Aviv Fairgrounds on Sunday. more »

search.lt news

search.lt presents newest links more »

Unhappy creator

Hacker Pulls Worm Kit From Site more »

French to Debate E-Voting Plans

Proposals for a bill that would legalize cyber-elections are likely to face widespread resistance. more »

Asian-Language Web Dispute Settled

In the first dispute over Internet domain names in an Asian alphabet, a United Nations panel has ruled in favor of Japanese pharmaceutical company Sankyo. more »

A key foundation

EC's Liikanen Talks About Content In The E-World more »

Microsoft Wants to Conquer E-Government

The software company helped the U.K. build its portal. more »