Siemens sells its phone unit to BenQ

Published: 8 June 2005 y., Wednesday

Naujasis „Siemens“ telefonas SX1
Siemens is to sell its loss-making mobile phone unit to Taiwanese technology firm BenQ.

No price was announced, but the German giant said the sale would cost it 350m euros ($429m; £235m) in 2005.

The deal sees Siemens take a 50m euro stake in BenQ, which will retain rights to the Siemens brand for five years and supply phones to the German firm.

The mobile unit has long been a key weakness for Siemens, and rumours of a sell-off have been rife for months.

Siemens said it hoped to complete the deal by the end of September, subject to approval by regulators and its shareholders.

"With this partnership, we have found a sustainable perspective for our mobile phone business," said Siemens chief executive Klaus Kleinfeld.

"BenQ and Siemens complement one another ideally."

News that the mobile phone arm - which had been losing some 3m euros a week - was finally to be offloaded sent Siemens shares up 2.4%.

Decline

BenQ has hitherto not been widely known outside Asia. More than half its products are built for other vendors rather than under its own brand name.

Tuesday's agreement will take it into the top 10 of world mobile phone vendors, giving it a foothold in Europe and America.

Siemens phones were once in the global top five, but problems with quality in high-end handsets and with stiff price competition in the mass market depressed its position.

The new firm is to be based in Munich, Siemens' own home town, where half the unit's 3,000 staff are based.

Most agreed last year to work longer hours in exchange for guaranteed jobs till 2006.

Šaltinis: news.bbc.co.ok
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

"Streamlining Multichannel Banking"

Study: UK Online Bankers Should Rally Around PC more »

Virgin Atlantic to offer Net access

Decision reflects important trend in the nascent market more »

New 'Lion' virus on the loose

Computer security experts have unearthed a new worm that they say is spreading rapidly on the Internet and is capable of changing network settings, stealing passwords and eliminating some security measures more »

Don't Talk to Strangers

Young Women at Risk more »

search.lt news

search.lt presents newest links more »

eBay shuts down Mir auctions

Shortly after the Russian space station Mir crashed to Earth on Friday, eBay got to work clearing the rubble off its auction site. more »

ProClassic/Enterprise

Wincor Nixdorf lays the foundation for customer-oriented multi-channel management more »

On the prowl with Bluetooth

Once again, CeBIT is helping new technology get off the ground. more »

PKI – The Key To Security

New mobile services will inevitably mean an increase in the amount of sensitive data travelling around the globe via a variety of networks and technologies. more »

The new digital-cable channel

In an unusual Web-TV play, Diller plans a network around Crime.com more »