Siemens sells its phone unit to BenQ

Published: 8 June 2005 y., Wednesday

Naujasis „Siemens“ telefonas SX1
Siemens is to sell its loss-making mobile phone unit to Taiwanese technology firm BenQ.

No price was announced, but the German giant said the sale would cost it 350m euros ($429m; £235m) in 2005.

The deal sees Siemens take a 50m euro stake in BenQ, which will retain rights to the Siemens brand for five years and supply phones to the German firm.

The mobile unit has long been a key weakness for Siemens, and rumours of a sell-off have been rife for months.

Siemens said it hoped to complete the deal by the end of September, subject to approval by regulators and its shareholders.

"With this partnership, we have found a sustainable perspective for our mobile phone business," said Siemens chief executive Klaus Kleinfeld.

"BenQ and Siemens complement one another ideally."

News that the mobile phone arm - which had been losing some 3m euros a week - was finally to be offloaded sent Siemens shares up 2.4%.

Decline

BenQ has hitherto not been widely known outside Asia. More than half its products are built for other vendors rather than under its own brand name.

Tuesday's agreement will take it into the top 10 of world mobile phone vendors, giving it a foothold in Europe and America.

Siemens phones were once in the global top five, but problems with quality in high-end handsets and with stiff price competition in the mass market depressed its position.

The new firm is to be based in Munich, Siemens' own home town, where half the unit's 3,000 staff are based.

Most agreed last year to work longer hours in exchange for guaranteed jobs till 2006.

Šaltinis: news.bbc.co.ok
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

What impact will sites like Facebook and YouTube have in the EP elections?

Networking sites like Facebook and YouTube are changing politics. more »

Santander Selects Wincor Nixdorf for its ATMs

Vendor to service almost 4,000 existing ATMs and supply another 450. more »

WINCOR: Check 21, deposit automation will revolutionize the branch

The advent of deposit automation, facilitated in many ways by the implementation of Check 21, is not only improving check-handling processes at the self-service terminal – it also is improving handling within the bank branch itself. more »

Moroccan Post Office chooses Bull

The Moroccan Post Office, Barid Al-Maghrib, has selected Bull to act as project manager on the automation project for its International Mail Center in Casablanca. more »

Gemalto Wins Austin Business Journal Tech Innovation Award

Gemalto has taken home one of the most coveted technology prizes in Austin with its Smart Enterprise Guardian (SEG). more »

So-called 'bam-raids' on Aussie ATMs get bankers' attention

Banks in Australia are rushing to install gas detectors into their ATMs, as gas-explosive attacks on ATMs in the country continue to climb. more »

EMC and Microsoft Extend Strategic Alliance Through 2011

EMC CEO Joe Tucci and Microsoft CEO Steve Ballmer showcase deep technology collaboration at New York CIO Summit. more »

Gemalto and mChek Join Forces to Serve Mobile Payment Markets in South Asia

India-based mChek looks to offer its secured SIM-card-based mobile applications through partnership with Gemalto. more »

Heartland Payments CEO says end-to-end encryption could prevent card, data breaches

Nearly one week after news emerged of the big data breach at Princeton, N.J.-based merchant acquirer Heartland Payment Systems Inc., it remains unclear how much damage actually happened and who did it. more »

Wincor Nixdorf launches new ATM tech that shields ATMs from attacks

Wincor Nixdorf AG has announced the release of an enhanced security product for bank branches called ProTect. more »