Siemens sells its phone unit to BenQ

Published: 8 June 2005 y., Wednesday

Naujasis „Siemens“ telefonas SX1
Siemens is to sell its loss-making mobile phone unit to Taiwanese technology firm BenQ.

No price was announced, but the German giant said the sale would cost it 350m euros ($429m; £235m) in 2005.

The deal sees Siemens take a 50m euro stake in BenQ, which will retain rights to the Siemens brand for five years and supply phones to the German firm.

The mobile unit has long been a key weakness for Siemens, and rumours of a sell-off have been rife for months.

Siemens said it hoped to complete the deal by the end of September, subject to approval by regulators and its shareholders.

"With this partnership, we have found a sustainable perspective for our mobile phone business," said Siemens chief executive Klaus Kleinfeld.

"BenQ and Siemens complement one another ideally."

News that the mobile phone arm - which had been losing some 3m euros a week - was finally to be offloaded sent Siemens shares up 2.4%.

Decline

BenQ has hitherto not been widely known outside Asia. More than half its products are built for other vendors rather than under its own brand name.

Tuesday's agreement will take it into the top 10 of world mobile phone vendors, giving it a foothold in Europe and America.

Siemens phones were once in the global top five, but problems with quality in high-end handsets and with stiff price competition in the mass market depressed its position.

The new firm is to be based in Munich, Siemens' own home town, where half the unit's 3,000 staff are based.

Most agreed last year to work longer hours in exchange for guaranteed jobs till 2006.

Šaltinis: news.bbc.co.ok
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

PC/E Retail Banking Solution Suite with new services

Wincor Nixdorf supports banks in networking their delivery channels and enables new customer services by continuously developing its ProClassic/Enterprise Retail Banking Solution Suite. more »

Wincor Nixdorf accompanies a branch’s entire lifecycle

From the opening of new branches to their operation and modernization – Wincor Nixdorf presents its end-to-end offer for a branch’s entire lifecycle and shows what state-of-the-art branch design can look like. more »

Visa to hold training series on PIN security, key management at ATMIA

Visa will hold its first one-day Key Management Training series in conjunction with ATMIA. more »

WINCOR: Economy, U.S. politics, state of banking are focal points of annual trade fair

The United States is at the center of many conversations in Europe these days. more »

Wincor Nixdorf presents the world’s first SEPA-compliant checkout

Wincor Nixdorf is moving toward the new European standard EPAS (Electronic Protocols Application Software), which is now available as part of the introduction of SEPA for integrating cashless payment solutions in checkouts. more »

Designing and implementing customer-specific solutions

Wincor Nixdorf expands Professional Services portfolio. more »

Wincor World 2009: Strengthening competiveness through innovation

Over the years, Wincor World has developed into a premier branch event. It is an important communications forum for the 40 partner companies participating in the event and provides an ideal platform for exhibiting more than 600 IT solutions and services. more »

Wincor Nixdorf offers banks and retailers complete transaction processing

The transfer and processing of transactions with debit and credit cards generates a high administration overhead for financial institutes and retail companies alike, and also requires a suitable IT infrastructure. more »

Cisco, Intel and Microsoft Lead Collaborative Effort

International Education Assessment Leaders PISA and TIMSS Endorse Project, Plan to Incorporate Key Findings into Next Versions of International Benchmarks more »