Siemens sells its phone unit to BenQ

Published: 8 June 2005 y., Wednesday

Naujasis „Siemens“ telefonas SX1
Siemens is to sell its loss-making mobile phone unit to Taiwanese technology firm BenQ.

No price was announced, but the German giant said the sale would cost it 350m euros ($429m; £235m) in 2005.

The deal sees Siemens take a 50m euro stake in BenQ, which will retain rights to the Siemens brand for five years and supply phones to the German firm.

The mobile unit has long been a key weakness for Siemens, and rumours of a sell-off have been rife for months.

Siemens said it hoped to complete the deal by the end of September, subject to approval by regulators and its shareholders.

"With this partnership, we have found a sustainable perspective for our mobile phone business," said Siemens chief executive Klaus Kleinfeld.

"BenQ and Siemens complement one another ideally."

News that the mobile phone arm - which had been losing some 3m euros a week - was finally to be offloaded sent Siemens shares up 2.4%.

Decline

BenQ has hitherto not been widely known outside Asia. More than half its products are built for other vendors rather than under its own brand name.

Tuesday's agreement will take it into the top 10 of world mobile phone vendors, giving it a foothold in Europe and America.

Siemens phones were once in the global top five, but problems with quality in high-end handsets and with stiff price competition in the mass market depressed its position.

The new firm is to be based in Munich, Siemens' own home town, where half the unit's 3,000 staff are based.

Most agreed last year to work longer hours in exchange for guaranteed jobs till 2006.

Šaltinis: news.bbc.co.ok
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

China terminates 700 sites in porn crackdown

China's crackdown on pornograhy is gathering pace following reports that 700 Web sites have been shut down and 220 people arrested as authorities try to censor XXX sites more »

Clock speeds up

AMD to release Sempron early more »

Jabber Chats Up Gateway to IBM

Instant messaging software firm Jabber has outlined plans for an XMPP-to-SIP Gateway that opens the door for interoperability with IBM's Lotus IM product more »

Sloppy banks open the door to phishermen

A new vulnerability makes it easier for fraudsters to pass off content from bogus websites as the real thing more »

search.lt news

search.lt presents newest links more »

Microsoft's Ballmer hits out at "cloned" open source

Microsoft CEO Steve Ballmer has criticised the lack of innovation in open source software more »

Indian offshoring no threat yet to Europe's R&D

European 'variations' will prevent Indian players enjoying same success as in US more »

Internet Speaks and Shows

Speaking about an on-line broadcast we mean not only television, we speak about Internet too. In comparison to television the Internet allows us not only to see and hear on-line program broadcast, it allows to realize all our ideas and thoughts in practice. With only one button press we can enjoy a real time view of the wild Africans’ dances or the choppy Baltic Sea via Internet.

more »

Hungarian virus writer avoids jail

A Hungarian virus writer escaped prison yesterday after he was convicted of writing a virus that infected tens of thousands of Windows PCs more »

Ericsson delivers EDGE infrastructure in Estonia

Swedish telecomms solutions provider Ericsson said on Monday (28 June) that the Estonian mobile operator EMT had launched its commercial EDGE service by using infrastructure supplied by Ericsson more »