Siemens sells its phone unit to BenQ

Published: 8 June 2005 y., Wednesday

Naujasis „Siemens“ telefonas SX1
Siemens is to sell its loss-making mobile phone unit to Taiwanese technology firm BenQ.

No price was announced, but the German giant said the sale would cost it 350m euros ($429m; £235m) in 2005.

The deal sees Siemens take a 50m euro stake in BenQ, which will retain rights to the Siemens brand for five years and supply phones to the German firm.

The mobile unit has long been a key weakness for Siemens, and rumours of a sell-off have been rife for months.

Siemens said it hoped to complete the deal by the end of September, subject to approval by regulators and its shareholders.

"With this partnership, we have found a sustainable perspective for our mobile phone business," said Siemens chief executive Klaus Kleinfeld.

"BenQ and Siemens complement one another ideally."

News that the mobile phone arm - which had been losing some 3m euros a week - was finally to be offloaded sent Siemens shares up 2.4%.

Decline

BenQ has hitherto not been widely known outside Asia. More than half its products are built for other vendors rather than under its own brand name.

Tuesday's agreement will take it into the top 10 of world mobile phone vendors, giving it a foothold in Europe and America.

Siemens phones were once in the global top five, but problems with quality in high-end handsets and with stiff price competition in the mass market depressed its position.

The new firm is to be based in Munich, Siemens' own home town, where half the unit's 3,000 staff are based.

Most agreed last year to work longer hours in exchange for guaranteed jobs till 2006.

Šaltinis: news.bbc.co.ok
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

search.lt news

search.lt presents newest links more »

Microsoft Spent $100M on Trustworthy Computing

Microsoft's push to make its Windows operating system more secure cost the company more than $100 million so far this year more »

Computer Security Standards Ready

U.S. Agencies, Technology Firms Set Guidelines to Protect Against Hacking more »

Microsoft Set To Launch Windows XP Media Center

In another effort to encroach upon Apple's computer-as-entertainment strategy, Microsoft has announced its Windows XP Media Center Edition more »

Someone's Watching You: The Web's Secret Police

So far this year, the Motion Picture Association of America has sent nearly 50,000 complaints to ISPs worldwide and anticipates that number will reach 100,000 by the end of 2002 more »

search.lt news

search.lt presents newest links more »

Baltic Utilities X

Baltic Utilities X, a software package that provides Estonian, Latvian and Lithuanian language support for computers running the new Macintosh OSX operating system, has been released by DekSoft more »

Intel 2.8GHz Pentium 4 to Ship Early

Intel Corp. is pushing up the release of a 2.8GHz Pentium 4 to this summer in hopes of boosting sagging sales of its flagship PC processor, sources close to the company say more »

The Clouds of Digital War

Will the Next Terrorist Attack Be Delivered Via Cyberspace? more »

How One Spam Leads to Another

The quantity of e-mailed advertising pitches for different opportunities is about to increase dramatically more »