Siemens sells its phone unit to BenQ

Published: 8 June 2005 y., Wednesday

Naujasis „Siemens“ telefonas SX1
Siemens is to sell its loss-making mobile phone unit to Taiwanese technology firm BenQ.

No price was announced, but the German giant said the sale would cost it 350m euros ($429m; £235m) in 2005.

The deal sees Siemens take a 50m euro stake in BenQ, which will retain rights to the Siemens brand for five years and supply phones to the German firm.

The mobile unit has long been a key weakness for Siemens, and rumours of a sell-off have been rife for months.

Siemens said it hoped to complete the deal by the end of September, subject to approval by regulators and its shareholders.

"With this partnership, we have found a sustainable perspective for our mobile phone business," said Siemens chief executive Klaus Kleinfeld.

"BenQ and Siemens complement one another ideally."

News that the mobile phone arm - which had been losing some 3m euros a week - was finally to be offloaded sent Siemens shares up 2.4%.

Decline

BenQ has hitherto not been widely known outside Asia. More than half its products are built for other vendors rather than under its own brand name.

Tuesday's agreement will take it into the top 10 of world mobile phone vendors, giving it a foothold in Europe and America.

Siemens phones were once in the global top five, but problems with quality in high-end handsets and with stiff price competition in the mass market depressed its position.

The new firm is to be based in Munich, Siemens' own home town, where half the unit's 3,000 staff are based.

Most agreed last year to work longer hours in exchange for guaranteed jobs till 2006.

Šaltinis: news.bbc.co.ok
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Privacy Groups Not Satisfied with MS Passport Fixes

"Unfair and deceptive trade practice" more »

A Tiny Dose of Java Adds Smarts to Phones

Despite the wireless hype, serious questions remain about the capabilities of advertising on this nascent medium. more »

MTV.com Relaunched with Community-Building Features

New York-based MTVi Monday fulfilled its promise to overhaul its flagship MTV.com Web site this summer more »

Microsoft Makes Peace with Kodak

Eastman Kodak Co. Monday hailed Microsoft Corp.'s recent decision to modify its upcoming Windows XP operating system to give third-party digital photography software vendors more »

Hunt for Code Red authors turns into witch hunt

Reports that the author of the infamous Code Red worm belong to virus writing group 29A have been comprehensively refuted by hacking groups and security experts alike. more »

Virus Detectives Face Daunting Challenge

Federal officials say they can track down the authors of outbreak viruses like Code Red and SirCam with the help of security experts and technology, but some contend that finding those behind the malicious code depends mostly on whether they talk or not. more »

Asia-Pacific To Top U.S. Internet Market By 2003 - Study

The number of Internet subscribers in the Asia-Pacific region will zoom past those in the United States, making Asia-Pacific the world's largest Internet market within three years. more »

New creative opportunities

X3D enables next generation browsers for Web and broadcast applications more »

The combined solution

IBM to Integrate and Resell Virage Products as Part of IBM'S Media Production Suite more »

Zimbabve lacks computer specialists

„Wincor Nixdorf“ partners again requested help from JSC „Penki kontinentai“. more »