Siemens sells its phone unit to BenQ

Published: 8 June 2005 y., Wednesday

Naujasis „Siemens“ telefonas SX1
Siemens is to sell its loss-making mobile phone unit to Taiwanese technology firm BenQ.

No price was announced, but the German giant said the sale would cost it 350m euros ($429m; £235m) in 2005.

The deal sees Siemens take a 50m euro stake in BenQ, which will retain rights to the Siemens brand for five years and supply phones to the German firm.

The mobile unit has long been a key weakness for Siemens, and rumours of a sell-off have been rife for months.

Siemens said it hoped to complete the deal by the end of September, subject to approval by regulators and its shareholders.

"With this partnership, we have found a sustainable perspective for our mobile phone business," said Siemens chief executive Klaus Kleinfeld.

"BenQ and Siemens complement one another ideally."

News that the mobile phone arm - which had been losing some 3m euros a week - was finally to be offloaded sent Siemens shares up 2.4%.

Decline

BenQ has hitherto not been widely known outside Asia. More than half its products are built for other vendors rather than under its own brand name.

Tuesday's agreement will take it into the top 10 of world mobile phone vendors, giving it a foothold in Europe and America.

Siemens phones were once in the global top five, but problems with quality in high-end handsets and with stiff price competition in the mass market depressed its position.

The new firm is to be based in Munich, Siemens' own home town, where half the unit's 3,000 staff are based.

Most agreed last year to work longer hours in exchange for guaranteed jobs till 2006.

Šaltinis: news.bbc.co.ok
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

LaiksOnline cites time, finances in decision to close

LaiksOnline, the Web site of the weekly Brooklyn-based Latvian newspaper, is being shut down. more »

Australia To Toughen Computer Crime Laws

The Australian government is planning to get tough on cyber crime. more »

Beta launch of RealArcade

RealNetworks Launches Online Gaming Service more »

Virus attacks Echelon

LoveBug variant baits NSA global surveillance network, deletes MP3s. more »

ExpandNATO.org

The site includes news about NATO expansion plus a list of the "top ten" reasons for NATO expansion. more »

VeriSign May Ditch Domain Deal

The Commerce Department's review of the agreement that extends the computer security firm's control of the '.com' domain has the company thinking twice, sources say. more »

First Pentium III 1GHz small form factor

Market report confirms TCO benefits of e-pc and hp Introduces space-saving e-pc mounting bracket more »

Would you please evaluate Lithuanian Web Sites

The 1st stage of the 6th WWW Championship is over more »

Two big names

AMD Ships Mobile Athlon 4, Duron; Compaq First To Adopt Claims Highest Performance in Notebook Arena more »

RewardOne Travel Manager

Continental Airlines Launches Online Travel Management Tool for Small Businesses more »