Consumers want the Internet to be more like TV.
Published:
5 January 2001 y., Friday
Consumers want the Internet to be more like TV. So Web sites – and advertisers – are striving to make it so. And Seattle, not New York or L.A., looks set to become the capital of streaming media.
Seattle-based RealNetworks (RNWK) this week released a number of services to help advertisers implement streaming media. It released an advertising extension for RealServer 7, which will let streaming audio and video ads play over the Internet. Real is also teaming with ad-serving companies like DoubleClick (DCLK) to make it easier for companies to deliver rich-media ads. ABC radio talk-show personality Tom Joyner is one to benefit from the new services. His radio show has sold out of ads, but he now can sell additional radio ads to stream on the show's Web site.
At the Streaming Media West '99 show in San Jose, Calif., last week, RealNetworks CEO Rob Glaser gave a closing keynote, in which he reiterated the company's commitment to content. He shared with conferencegoers his vision for a streaming media "ecosystem" that provides technology for Web sites and consumers, but also aggregates content services.
RealNetworks has been a leader in streaming media. Sites like CNN and Bloomberg use it to broadcast editorial content, and Real claims that 92 million consumers have installed the RealPlayer on their computers. According to Nielsen NetRatings, Real's October usage outnumbered Apple (AOIXQ) 's QuickTime 4 to 1 and Microsoft (MSFT) Windows Media Player 10 to 1.
In his Streaming Media West speech last week, Bill Gates outlined Microsoft's plans to enable Windows users to access streaming media.
Šaltinis:
thestandard.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
Intel envisions leading-edge chip production to begin at Fab 24-2, its new facility in Ireland, by 2006
more »
Transmeta will add a new antivirus technology standard to its next round of low-power chips, the company said Monday
more »
There is plenty of
entertainment on „Skynet“ network that are designed for the users of the inside
network. One can watch stereo quality video recordings and listen to Internet
radio with the help of the high-speed Internet. And there are more...
more »
Rivals Yahoo and Google launched assaults on each other's territory as the fight for the Internet search dollars heated up
more »
Ruling delayed on huge Microsoft attorney fees
more »
After the Florida punch-card debacle hurt the credibility of the last presidential election, ATM maker Diebold decided it should expand into electronic voting
more »
The European Commission has opened a consultation period on its controversial "e-money" directive
more »
Fujitsu Siemens Computers plans to considerably strengthen its position on the Polish information technology market by taking advantage of opportunities offered by Poland's accession to the European Union
more »
There is a new revolution brewing along Tallinn's ancient stone streets and inside its charming Gothic buildings.
more »
New Web services technology makes it easier for users to connect devices over a network
more »