Alta Vista to take money for ad placement.
Published:
21 April 1999 y., Wednesday
Alta Vista is inviting advertisers to pay for the right to be listed above its search results. Even though advertising, both explicit and hidden, permeates most Web sites, the major search services have until now insisted that the search rankings themselves are produced objectively according to computer formulas and are not for sale. The move comes as more Internet services, struggling to increase revenue and justify their fantastic stock market valuations, are selling advertising in forms that could be confused for objective information. Alta Vista is owned by the Compaq, which wants to increase its revenue quickly in order to sell a portion of Alta Vista in an initial public stock offering later this year. In February, Alta Vista was the 13th most popular site on the Internet, according to Media Metrix, which measures Web traffic. Search engines are especially potent advertising vehicles because so many people use them when they are researching products to buy. But other than GoTo.com, none of the sites have sold positions in their search results. The search services argue that all this advertising actually benefits users, because it is often more likely to be relevant to users than their other search results.
Šaltinis:
Internet
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
An award-winning South Korean film director shoots a 30-minute movie using only Apple's iPhone 4.
more »
Nintendo aims to sell four million of its new 3-dimensional 3DS game console in the first 30 days of launch in Japan, U.S. and Europe.
more »
Matchmaker Maria Avgitidis has a new love - Foursquare.
more »
Gemalto,the world leader in digital security, today announced that the MEDEA+ ONOM@TOPIC+ project has been short-listed as one of the three finalists for the EUREKA Innovation award.
more »
China again warned Google on Tuesday to obey the nation’s law with its web search engine results, amid mounting signs the world No.1 could soon shut its mainland website.
more »
Video shot during a healthcare consultation can help patients recall important information and instructions later.
more »
High-speed internet is a basic good that must be available to everyone, Europe's local and regional politicians said today in support of the 'Europe 2020' goal of bringing broadband access to every home by 2013.
more »
Wincor Nixdorf and HypoVereinsbank (HVB) have successfully completed one of the most extensive rollouts of self-service systems in Germany.
more »
Verizon Business will join the Open Identity Exchange consortium as an executive member to support a common, secure framework for access to Internet sites.
more »
You can now access books, journals, films, maps etc from across Europe via the EU's online library, Europeana.
more »