Study shows U.K. adoption of contactless, mobile payments is consumer driven

Published: 12 February 2009 y., Thursday

 

Convenience, rather than security, will be the driving force behind the U.K. adoption of new payment methods, according to an independent survey of 1,000 British consumers. 
 
The research, commissioned by Ingenico, the world's largest payment solutions provider, found that contactless cards and mobile handset technology are popular with shoppers already and could prove a viable alternative for cash.
 
Respondents were questioned on their experiences with contactless pre-paid cards, contactless debit or credit cards and mobile handset payments. While the actual figures of people using the technologies are relatively low (13, 8 and 4 percent respectively), almost half of all respondents would consider using or would definitely use the technology. This is likely to increase dramatically as awareness of the benefits for cardholders increases.
 
Although the current limit for contactless payments in the U.K. is set at £10 (U.S. $14), the survey found that shoppers are happy for this figure to rise to an average of £35.10 ($50). With mobile handset payments, the average was £32.10 (U.S. $46). However, with the average person carrying £29.30 (U.S. $42)  in cash, this opens the door for these more convenient payment methods to eventually replace 'pocket money.'
 
Mobile handset technology has received the most exposure among British consumers, with 20 percent of respondents having heard of it. Of the 41 percent of people who would consider using or would definitely use the technology, the top three benefits were cited as convenience, a reduction in queuing times and a preference to carry less cash and cards around. Interestingly, only 12 percent of respondents saw the improved security of mobile payment as a benefit.
 
“Adoption of contactless and mobile payments in the U.K. is going to be fascinating to watch, as it is being consumer-driven,” said Gregor Rankin, marketing manager of northern Europe at Ingenico. “British shoppers want speed and convenience at the till and they see how these new payment methods meet their needs. Retailers can also expect to benefit, as increased footfall is one of the recognized advantages of implementing contactless.”

Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

New Debit, Credit Cards in Bulgaria

All Bulgarians possessing debit or credit cards will have to replace them with new "plastic purses" in 2005 more »

search.lt news

search.lt presents newest links more »

search.lt news

search.lt presents newest links more »

Security incidents and cybercrime on the up

Security events recorded between July and September this year are up 150 per cent on those recorded by security company VeriSign in the same period last year more »

search.lt news

search.lt presents newest links more »

CASHING IN ON CREDIT

Banks partner with popular brands to promote credit cards more »

Virtualization company moves wares to Windows

SWsoft, a company that lets a Linux server be subdivided into independent partitions, is ready to begin testing a Windows version of its product more »

Estonia to Run Tests on 'E-Voting' System

Some Estonians will be able to vote online next year, as Tallinn plans trials with electronic voting software that is the first step toward a nationwide e-voting system more »

search.lt news

search.lt presents newest links more »

Closed Chechen Web site reopens out of Finland

A Web site used by a Chechen warlord to claim responsibility for last month's school siege in Russia has come back online based out of Finland more »