Study shows U.K. adoption of contactless, mobile payments is consumer driven

Published: 12 February 2009 y., Thursday

 

Convenience, rather than security, will be the driving force behind the U.K. adoption of new payment methods, according to an independent survey of 1,000 British consumers. 
 
The research, commissioned by Ingenico, the world's largest payment solutions provider, found that contactless cards and mobile handset technology are popular with shoppers already and could prove a viable alternative for cash.
 
Respondents were questioned on their experiences with contactless pre-paid cards, contactless debit or credit cards and mobile handset payments. While the actual figures of people using the technologies are relatively low (13, 8 and 4 percent respectively), almost half of all respondents would consider using or would definitely use the technology. This is likely to increase dramatically as awareness of the benefits for cardholders increases.
 
Although the current limit for contactless payments in the U.K. is set at £10 (U.S. $14), the survey found that shoppers are happy for this figure to rise to an average of £35.10 ($50). With mobile handset payments, the average was £32.10 (U.S. $46). However, with the average person carrying £29.30 (U.S. $42)  in cash, this opens the door for these more convenient payment methods to eventually replace 'pocket money.'
 
Mobile handset technology has received the most exposure among British consumers, with 20 percent of respondents having heard of it. Of the 41 percent of people who would consider using or would definitely use the technology, the top three benefits were cited as convenience, a reduction in queuing times and a preference to carry less cash and cards around. Interestingly, only 12 percent of respondents saw the improved security of mobile payment as a benefit.
 
“Adoption of contactless and mobile payments in the U.K. is going to be fascinating to watch, as it is being consumer-driven,” said Gregor Rankin, marketing manager of northern Europe at Ingenico. “British shoppers want speed and convenience at the till and they see how these new payment methods meet their needs. Retailers can also expect to benefit, as increased footfall is one of the recognized advantages of implementing contactless.”

Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Apple fans abuzz over new iMac

With Apple Computer's next iMac expected to be unveiled as soon as next week, Mac fan sites are buzzing with speculation over the design more »

Veritas opens China shop

Like many of the major IT players, Veritas has stepped up its presence in China courtesy of a separate corporate entity in the country and a new development center more »

China Cracks Down on Internet Porn

China will improve its long-term mechanism to combat Internet pornography, according to a senior official of the Ministry of Information Industry here Thursday more »

search.lt news

search.lt presents newest links more »

Microsoft lets companies block SP2 upgrade

Although Microsoft recommends that consumers turn on Automatic Update to get the latest version of Windows, the company is offering to let companies temporarily block such upgrades more »

Linux 'no threat' to Windows on the desktop

Benefits not enough to warrant a major shift in platform strategy, finds report more »

HP Makes Services Buy, Embraces DAT

HP is acquiring IT services provider Synstar for $297 million in cash to shore up its overseas presence as it battles IBM's Global Services division more »

Wi-Fi phones make a splash

Cell phone makers plan to release so-called Wi-Fi phones ahead of schedule more »

Street Access to the Cyberhighway

TCC Teleplex chief Dennis Novick says pay phones with high-speed Net connections in New York City are only the start of its plans more »

Gates Touts 'Modeling' Era For Software

New software modeling systems are breaking out of academia and making their way into Microsoft's product pipeline, the company's chairman said Thursday more »