Study shows U.K. adoption of contactless, mobile payments is consumer driven

Published: 12 February 2009 y., Thursday

 

Convenience, rather than security, will be the driving force behind the U.K. adoption of new payment methods, according to an independent survey of 1,000 British consumers. 
 
The research, commissioned by Ingenico, the world's largest payment solutions provider, found that contactless cards and mobile handset technology are popular with shoppers already and could prove a viable alternative for cash.
 
Respondents were questioned on their experiences with contactless pre-paid cards, contactless debit or credit cards and mobile handset payments. While the actual figures of people using the technologies are relatively low (13, 8 and 4 percent respectively), almost half of all respondents would consider using or would definitely use the technology. This is likely to increase dramatically as awareness of the benefits for cardholders increases.
 
Although the current limit for contactless payments in the U.K. is set at £10 (U.S. $14), the survey found that shoppers are happy for this figure to rise to an average of £35.10 ($50). With mobile handset payments, the average was £32.10 (U.S. $46). However, with the average person carrying £29.30 (U.S. $42)  in cash, this opens the door for these more convenient payment methods to eventually replace 'pocket money.'
 
Mobile handset technology has received the most exposure among British consumers, with 20 percent of respondents having heard of it. Of the 41 percent of people who would consider using or would definitely use the technology, the top three benefits were cited as convenience, a reduction in queuing times and a preference to carry less cash and cards around. Interestingly, only 12 percent of respondents saw the improved security of mobile payment as a benefit.
 
“Adoption of contactless and mobile payments in the U.K. is going to be fascinating to watch, as it is being consumer-driven,” said Gregor Rankin, marketing manager of northern Europe at Ingenico. “British shoppers want speed and convenience at the till and they see how these new payment methods meet their needs. Retailers can also expect to benefit, as increased footfall is one of the recognized advantages of implementing contactless.”

Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Siebel Strengthens IBM, Microsoft Alliances

More than a year after it first revealed its "separate but equal" integration partnerships with Microsoft and IBM, Siebel says progress has been made in both endeavors more »

New Lawsuit Hits VeriSign and ICANN

A group of eight Internet domain name registrars has filed suit against the Internet Corporation for Assigned Names and Numbers (ICANN) and VeriSign more »

search.lt news

search.lt presents newest links more »

Bill Gates Outlines Technology Vision to Help Stop Spam

Microsoft Outlines Policy and Technical Proposals Aimed at Helping Contain The Spam Problem, Including the Development of Caller ID for E-Mail more »

Towards to the leading IT positions

Infobalt Association Starts OUTSOURCE2LITHUANIA Project more »

Hi-tech criminals target UK firms

British businesses are under siege by criminals and vandals using technology for financial gain or to cause havoc more »

The new services

HP points new weapons against virus, worm attacks more »

search.lt news

search.lt presents newest links more »

W3C adopts DARPA language

The Defense Advanced Research Projects Agency this month announced that the World Wide Web Consortium (W3C) approved a computer language based on DARPA Agent Markup Language (DAML) as an international standard more »

IBM to launch MS Office for Linux

Microsoft denies it is collaborating with Big Blue on Office migration more »