Study shows U.K. adoption of contactless, mobile payments is consumer driven

Published: 12 February 2009 y., Thursday

 

Convenience, rather than security, will be the driving force behind the U.K. adoption of new payment methods, according to an independent survey of 1,000 British consumers. 
 
The research, commissioned by Ingenico, the world's largest payment solutions provider, found that contactless cards and mobile handset technology are popular with shoppers already and could prove a viable alternative for cash.
 
Respondents were questioned on their experiences with contactless pre-paid cards, contactless debit or credit cards and mobile handset payments. While the actual figures of people using the technologies are relatively low (13, 8 and 4 percent respectively), almost half of all respondents would consider using or would definitely use the technology. This is likely to increase dramatically as awareness of the benefits for cardholders increases.
 
Although the current limit for contactless payments in the U.K. is set at £10 (U.S. $14), the survey found that shoppers are happy for this figure to rise to an average of £35.10 ($50). With mobile handset payments, the average was £32.10 (U.S. $46). However, with the average person carrying £29.30 (U.S. $42)  in cash, this opens the door for these more convenient payment methods to eventually replace 'pocket money.'
 
Mobile handset technology has received the most exposure among British consumers, with 20 percent of respondents having heard of it. Of the 41 percent of people who would consider using or would definitely use the technology, the top three benefits were cited as convenience, a reduction in queuing times and a preference to carry less cash and cards around. Interestingly, only 12 percent of respondents saw the improved security of mobile payment as a benefit.
 
“Adoption of contactless and mobile payments in the U.K. is going to be fascinating to watch, as it is being consumer-driven,” said Gregor Rankin, marketing manager of northern Europe at Ingenico. “British shoppers want speed and convenience at the till and they see how these new payment methods meet their needs. Retailers can also expect to benefit, as increased footfall is one of the recognized advantages of implementing contactless.”

Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Microsoft revenues hit a record as Xbox sales soar

The US technology giant Microsoft said its annual revenues hit a record of $69.94bn (£43.4bn).Sales of the company's Xbox 360 videogame console and its Office software helped fuel the growth. more »

Fujitsu Next Generation Color e-Paper Module

Fujitsu demonstrated a next generation cholesteric LCD color digital paper module at the International Digital Publishing Expo. more »

Apple to Start Producing iPhone 5 in August – Morgan Stanley’s Report

Apple’s next iPhone will begin production in mid to late August and ramp aggressively. more »

Is the Rimino concept phone the future of mobile technology?

People who create concept designs for future technology always have the luxury that their ideas don’t have to be practical or possible now, just cool enough to get people excited about what might be created one day. more »

Investment Values Twitter at $8 Billion

While Twitter isn’t rushing to go public like some of its larger peers, the microblogging service has no problem luring deep-pocketed investors. more »

Skyping on Facebook

Free video chat is coming to Facebook. more »

Nokia‘s Windows of opportunity?

Nokia is still one of the biggest names in mobile phones but the company is in rapid decline and profits are sharply down. more »

GSM is 20 years old

Wireless connection standard "Global System for Mobile Communications“ (GSM) this year on July 1st has reached 20 years of age. more »

HTC Eternity and HTC Omega Coming Soon?

Not long ago we heard a rumor about HTC’s upcoming device supporting a 12 megapixel camera; now we have some info about two more novelties. more »

Amosu Couture Gold iPad – More Glamorous Version

While the Stuart Hughes iPad Supreme Editions command respect and an astronomical price, there are other ways to glamorize your brand-new tech toy. more »