Study shows U.K. adoption of contactless, mobile payments is consumer driven

Published: 12 February 2009 y., Thursday

 

Convenience, rather than security, will be the driving force behind the U.K. adoption of new payment methods, according to an independent survey of 1,000 British consumers. 
 
The research, commissioned by Ingenico, the world's largest payment solutions provider, found that contactless cards and mobile handset technology are popular with shoppers already and could prove a viable alternative for cash.
 
Respondents were questioned on their experiences with contactless pre-paid cards, contactless debit or credit cards and mobile handset payments. While the actual figures of people using the technologies are relatively low (13, 8 and 4 percent respectively), almost half of all respondents would consider using or would definitely use the technology. This is likely to increase dramatically as awareness of the benefits for cardholders increases.
 
Although the current limit for contactless payments in the U.K. is set at £10 (U.S. $14), the survey found that shoppers are happy for this figure to rise to an average of £35.10 ($50). With mobile handset payments, the average was £32.10 (U.S. $46). However, with the average person carrying £29.30 (U.S. $42)  in cash, this opens the door for these more convenient payment methods to eventually replace 'pocket money.'
 
Mobile handset technology has received the most exposure among British consumers, with 20 percent of respondents having heard of it. Of the 41 percent of people who would consider using or would definitely use the technology, the top three benefits were cited as convenience, a reduction in queuing times and a preference to carry less cash and cards around. Interestingly, only 12 percent of respondents saw the improved security of mobile payment as a benefit.
 
“Adoption of contactless and mobile payments in the U.K. is going to be fascinating to watch, as it is being consumer-driven,” said Gregor Rankin, marketing manager of northern Europe at Ingenico. “British shoppers want speed and convenience at the till and they see how these new payment methods meet their needs. Retailers can also expect to benefit, as increased footfall is one of the recognized advantages of implementing contactless.”

Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Japan Plans to Enhance GPS System

Around the world, governments, soldiers and civilians have come to rely on the Global Positioning System for all sorts of navigational uses more »

Microsoft Reveals Greenwich Pricing

Microsoft Monday unveiled the pricing of its forthcoming Live Communications Server more »

The policy shift

Merrill Lynch on Friday will ban access to outside e-mail services from popular sites such as America Online, Yahoo and MSN more »

EU Offers Microsoft Last Chance

The European Union Wednesday said it will give Microsoft one final opportunity to comment before it wraps up the antitrust probe it launched against the software titan nearly four years ago more »

Terrorist Futures Site Sinks Poindexter

Dr. John M. Poindexter, director of the Dept. of Defense's Information Awareness Office (IAO), is expected to resign within the next few weeks according to senior Pentagon officials more »

Pentagon Folds Hand in Online Terrorism Futures Scheme

The Pentagon has agreed to stop a new program of the Defense Advanced Research Projects Agency (DARPA) to predict terrorist events through the online selling of "futures" in terrorist attacks more »

Credit card hackers swap tricks online

Chatrooms used for sharing hints and tips in growing business of ID theft more »

Spam fighters need better tech

A new approach to fighting spam includes the use of better technology to tackle the problem, according to a panel of government officials more »

RADAR for productivity in the workplace

DARPA to invest in digital butlers more »

Microsoft pitches voice spec

SALT support trumps Voice XML as Speech Server sounds return of enterprise voice more »