Study shows U.K. adoption of contactless, mobile payments is consumer driven

Published: 12 February 2009 y., Thursday

 

Convenience, rather than security, will be the driving force behind the U.K. adoption of new payment methods, according to an independent survey of 1,000 British consumers. 
 
The research, commissioned by Ingenico, the world's largest payment solutions provider, found that contactless cards and mobile handset technology are popular with shoppers already and could prove a viable alternative for cash.
 
Respondents were questioned on their experiences with contactless pre-paid cards, contactless debit or credit cards and mobile handset payments. While the actual figures of people using the technologies are relatively low (13, 8 and 4 percent respectively), almost half of all respondents would consider using or would definitely use the technology. This is likely to increase dramatically as awareness of the benefits for cardholders increases.
 
Although the current limit for contactless payments in the U.K. is set at £10 (U.S. $14), the survey found that shoppers are happy for this figure to rise to an average of £35.10 ($50). With mobile handset payments, the average was £32.10 (U.S. $46). However, with the average person carrying £29.30 (U.S. $42)  in cash, this opens the door for these more convenient payment methods to eventually replace 'pocket money.'
 
Mobile handset technology has received the most exposure among British consumers, with 20 percent of respondents having heard of it. Of the 41 percent of people who would consider using or would definitely use the technology, the top three benefits were cited as convenience, a reduction in queuing times and a preference to carry less cash and cards around. Interestingly, only 12 percent of respondents saw the improved security of mobile payment as a benefit.
 
“Adoption of contactless and mobile payments in the U.K. is going to be fascinating to watch, as it is being consumer-driven,” said Gregor Rankin, marketing manager of northern Europe at Ingenico. “British shoppers want speed and convenience at the till and they see how these new payment methods meet their needs. Retailers can also expect to benefit, as increased footfall is one of the recognized advantages of implementing contactless.”

Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

German Linux association may drop SCO as member

LIVE Linux-Verband e.V., a German association promoting the interests of Linux users and software developers in the country, is mulling whether to drop the German subsidiary of The SCO Group Inc. as a member more »

ATMIA announces names of Judges for 2003 Security Awards

Applications and nominations for this year’s annual global ATM security awards will be evaluated by three independent international judges more »

Digital radio set to launch in Europe

DAB, a decade-old digital radio broadcasting technology based on Europe's Eureka-147 standard, is poised to take off in volume later this year more »

search.lt news

search.lt presents newest links more »

The Uzbek salary projects

National Bank launches 163 salary projects on plastic cards more »

For sale: One annoying tw*t of a girlfriend

There's no doubt that eBay really is a vast improvement on the old Exchange and Mart when it comes to getting rid of unwanted items more »

'Buffalo Spammer' Arrested

Howard Carmack, the notorious 'Buffalo Spammer' accused of sending more than 825 million unsolicited e-mails from illegal EarthLink accounts, has been arrested and arraigned in New York on four felony and two misdemeanor counts. more »

Survey: Demand for IT workers down

Demand for information technology workers is at a four-year low, according to a survey from the Information Technology Association of America more »

search.lt news

search.lt presents newest links more »

Microsoft admits Passport breach

Software giant fixes flaw, could face massive penalty more »