Study shows U.K. adoption of contactless, mobile payments is consumer driven

Published: 12 February 2009 y., Thursday

 

Convenience, rather than security, will be the driving force behind the U.K. adoption of new payment methods, according to an independent survey of 1,000 British consumers. 
 
The research, commissioned by Ingenico, the world's largest payment solutions provider, found that contactless cards and mobile handset technology are popular with shoppers already and could prove a viable alternative for cash.
 
Respondents were questioned on their experiences with contactless pre-paid cards, contactless debit or credit cards and mobile handset payments. While the actual figures of people using the technologies are relatively low (13, 8 and 4 percent respectively), almost half of all respondents would consider using or would definitely use the technology. This is likely to increase dramatically as awareness of the benefits for cardholders increases.
 
Although the current limit for contactless payments in the U.K. is set at £10 (U.S. $14), the survey found that shoppers are happy for this figure to rise to an average of £35.10 ($50). With mobile handset payments, the average was £32.10 (U.S. $46). However, with the average person carrying £29.30 (U.S. $42)  in cash, this opens the door for these more convenient payment methods to eventually replace 'pocket money.'
 
Mobile handset technology has received the most exposure among British consumers, with 20 percent of respondents having heard of it. Of the 41 percent of people who would consider using or would definitely use the technology, the top three benefits were cited as convenience, a reduction in queuing times and a preference to carry less cash and cards around. Interestingly, only 12 percent of respondents saw the improved security of mobile payment as a benefit.
 
“Adoption of contactless and mobile payments in the U.K. is going to be fascinating to watch, as it is being consumer-driven,” said Gregor Rankin, marketing manager of northern Europe at Ingenico. “British shoppers want speed and convenience at the till and they see how these new payment methods meet their needs. Retailers can also expect to benefit, as increased footfall is one of the recognized advantages of implementing contactless.”

Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Could Anthrax Scare Boost E-Mail Use?

All across America, anthrax-leery corporate mailrooms are taking extra care with envelopes and packages more »

India Slates $2Bil Plan For In-School Internet

India's government plans to invest $2 billion to improve Internet access in schools across the country. more »

Afghanistan, on 50 Websites a Day

Since the Sept. 11 attacks, the international spotlight has been trained on Afghanistan, the Central Asian country notorious for housing one of the most repressive regimes on the planet as well as suspected terrorist Osama bin Laden. more »

Swedish Mobile Users To Get Locatable E-911 Services

Hard on the heels of Sprint PCS announcing satellite location-enhanced emergency 911 (E-911) services in the U.S. last week, Europolitan Vodafone has announced plans for a similar set of services for its Swedish cellular users. more »

Digital Island Launches 2Way Web Services

San Francisco-based content delivery network Digital Island Inc. made its first significant move Thursday under the aegis of Cable & Wireless more »

Investment in Voice Technology Increases

Global investment in voice technologies in 2001 is already up by 33 percent, compared to the total investment made in 2000, according to a report by Datamonitor more »

FBI, industry team on computer security

The FBI is teaming with the computer industry to help American companies and regular Internet users prevent the 20 worst computer threats -- from the "Code Red" worm to the "Melissa" virus. more »

New Duron kicks off AMD chip parade

Advanced Micro Devices is getting October off to a start by releasing a series of processors for desktop PCs. more »

New virus "Vote"

Kaspersky Labs Strongly Urges Updating Your Anti-Virus Database more »

Microsoft Passport Still Faces Concerns

Microsoft is still a long way from resolving concerns about interoperability and control of enterprise information in its Passport authentication services more »