Study shows U.K. adoption of contactless, mobile payments is consumer driven

Published: 12 February 2009 y., Thursday

 

Convenience, rather than security, will be the driving force behind the U.K. adoption of new payment methods, according to an independent survey of 1,000 British consumers. 
 
The research, commissioned by Ingenico, the world's largest payment solutions provider, found that contactless cards and mobile handset technology are popular with shoppers already and could prove a viable alternative for cash.
 
Respondents were questioned on their experiences with contactless pre-paid cards, contactless debit or credit cards and mobile handset payments. While the actual figures of people using the technologies are relatively low (13, 8 and 4 percent respectively), almost half of all respondents would consider using or would definitely use the technology. This is likely to increase dramatically as awareness of the benefits for cardholders increases.
 
Although the current limit for contactless payments in the U.K. is set at £10 (U.S. $14), the survey found that shoppers are happy for this figure to rise to an average of £35.10 ($50). With mobile handset payments, the average was £32.10 (U.S. $46). However, with the average person carrying £29.30 (U.S. $42)  in cash, this opens the door for these more convenient payment methods to eventually replace 'pocket money.'
 
Mobile handset technology has received the most exposure among British consumers, with 20 percent of respondents having heard of it. Of the 41 percent of people who would consider using or would definitely use the technology, the top three benefits were cited as convenience, a reduction in queuing times and a preference to carry less cash and cards around. Interestingly, only 12 percent of respondents saw the improved security of mobile payment as a benefit.
 
“Adoption of contactless and mobile payments in the U.K. is going to be fascinating to watch, as it is being consumer-driven,” said Gregor Rankin, marketing manager of northern Europe at Ingenico. “British shoppers want speed and convenience at the till and they see how these new payment methods meet their needs. Retailers can also expect to benefit, as increased footfall is one of the recognized advantages of implementing contactless.”

Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

DoCoMo On Track For 3G Launch Oct. 1

Japan's biggest wireless operator, NTT DoCoMo, Monday said it has formally asked the Japanese government for permission to begin the world's first commercial third-generation (3G) service on Oct. 1. more »

SirCam worm still a serious threat

Chalk one up for the bad guys. more »

An Escalation of the E-Book Battle

The battle over e-book sales heated up as Internet portal Yahoo! Inc. signed an e-book sales deal with four major publishing houses. more »

search.lt news

search.lt presents newest links more »

The debate

Public Interest Groups Clash With ICANN Over Governance more »

IBM Reaches Out to Small Businesses With $700 Server Offering

IBM threw its hat in the sub-$1,000 server ring with its release of the eServer x200VL, an entry-level server priced at $699. more »

XP Given Green Light in Europe

Despite increased pressure from the European Commission over antitrust concerns, Microsoft confirmed that the Commission will not seek to block the launch of Windows XP. more »

Hong Kong Police Arrest Porn Site Webmaster

Hong Kong police have arrested a 29-year-old Webmaster suspected of operating a pornographic Web site more »

European Commission changes tack on e-commerce law

Officials at the European Commission have made a spectacular turnabout on a proposed law governing cross-border Internet commerce in Europe more »

Data for Dollars...or Marks Resurfaces in Germany

Wireless customers in Germany will soon have the option of paying for wireless data as a premium service. more »