"Television is like the invention of indoor plumbing"

Published: 25 March 2009 y., Wednesday

 

IPTV World Forum 2009
IPTV World Forum 2009

The IPTV World Forum opened its doors this morning on a bright London day, and the mood was equally optimistic indoors, with the conference rooms packed for keynote presentations from Christopher Schläffer of Deutsche Telekom, Christophe Forax from the European Commission and the BBC's Richard Halton, charged with making Project Canvas a reality.

Julian Herbert, Principal Analyst at event organisers Informa Telecoms & Media, opened the Plenary Keynote Session with a Hitchcock quote: "Television is like the invention of indoor plumbing," quipped the British filmmaker.  "It didn't change people's habits.  It just kept them inside the house."  Mr. Herbert went on to say that after its initial pizzazz, IPTV is now becoming a reality in many markets, and is "coming home", adding that those assembled within the room (and without) should be pleased with themselves for making this happen.

Then followed Christopher Schläffer, Chief Innovation Officer at Deutsche Telekom, who detailed his vision that "the future is soft", and will be based on software and service delivery rather than hardware.  He also stated that content richness is "of the the essence", and that he believes the categories of Internet TV (Joost, iPlayer etc), Web video (YouTube and other on-demand video) and managed-network IPTV services such as Deutsche Telekom's T-Home Entertain will eventually converge.  He also revealed during the subsequent Q&A session that mobile TV will be added to Deutsche Telekom's offering in the second quarter of this year.

Christophe Forax, Member of the Cabinet of Viviane Reding, said in his presentation that the European Commission is committed to the success of IPTV, and revealed that the Commission plans to plough ahead with its plans to force all broadband network operators to open their networks up to third parties, adding that the Commission is operating a policy of “platform neutrality” across all broadband networks.

The BBC's Richard Halton, Programme Director of IPTV, took the stage to a palpable sense of anticipation at learning more about the Beeb's 'Project Canvas' initiative.  There were some fairly wide-sweeping proclamations, including the assertion that "we are putting Internet connectivity at the heart of our vision for Public Service Broadcasting".  He added that the move into iPlayer and mooted Project Kangaroo and Canvas initiatives are intended to help the UK's free-to-air platforms catch up with pay-TV platforms in terms of functionality.  Mr. Halton also said that one purpose of Project Canvas is to bring a standards-led approach to new delivery mechanisms, making content available without repurposing. 

He also emphasised that Canvas is not an attempt to create new standards, but rather bring together existing standards from the telecoms and broadcasting industries.  He added that the approach of Canvas is to be audience-focused and "we have no benefit from over-specifying the [set-top boxes] technical requirements]", but rather the BBC will play "a mutual and benign role".

 

Šaltinis: www.iptv-news.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Microsoft and Yahoo take on Google

Microsoft's Bing search engine will be the sole provider of search and paid search technology for all of Yahoo's websites. Yahoo will sell premium search ads for both companies. more »

Thales achieves Cat III approval at Bournemouth Airport

Thales UK today announces that its Cat III Instrument Landing System (ILS)1 has received UK approval for installation at Bournemouth Airport. more »

Shell service stations in Germany sign with Wincor for upgraded cash management

Postbank customers can now pay their fuel bills at Shell service stations and withdraw cash as stations in Hamburg, Germany, have been converted to the new technology from Wincor Nixdorf International. more »

Japan's virtual disaster training

Japanese company Crescent has simulated a series of emergency situations that people may have to deal with in the workplace. By practicing with these simulations they can learn how to cope with a real-life crisis. more »

'Hero' to take on the iPhone

The touchscreen device built on Google's Android platform equates to a bold attempt by HTC to take on Apple's popular iPhone - not by creating a copycat - but by building an attractive alternative. more »

ATMs reprogrammed to print out ATM, debit details on receipts

A devious piece of criminal coding that has been quietly at work in a clutch of ATMs at banks in Russia and Ukraine has recently been discovered. more »

MasterCard to launch mobile P-to-P payments, money transfer

In the person-to-person transfer business, text messaging is so 2008. more »

Wincor Nixdorf pioneers bank branch transformation in Indonesia

Bank Central Asia, one of Indonesia's largest banks, has partnered with Wincor Nixdorf International to rejuvenate its branch network. more »

Japan's robo-chefs

What's cooking at Tokyo's International Food Machinery and Technology Expo? For this robo-chef, it's okonomiaki, Japanese pancakes. more »

Signing into school with the iPhone

Taking attendance at Aoyama University used to be a chore, but no longer as the Japanese school is giving over 500 iPhones to students and faculty in an effort to enhance the classroom experience. more »