Levi_s Online Store Using Andromedia Technology.
Published:
9 April 1999 y., Friday
The customers were "right on."
Levi Strauss & Co. recently launched online store ( www.levi.com). It_s using Andromedia Inc._s LikeMinds personalization technology to make purchase suggestions to customers. LikeMinds uses predictive modeling technology that analyzes past customer behavior and preferences, identifies like-minded individuals, and makes personalized product recommendations for them in real time.
In a first-of-its-kind application called Style Finder, the Levi_s site uses the LikeMinds technology to give customers recommendations about the latest Levi_s looks that fit well with their personal style, based on how they answer a series of questions about music, fashion, and fun. According to Levi Strauss & Co., 74 percent of customers who have used the technology said the clothing recommendations were "right on." The Levi_s Online Store represents the first personalization effort in the fashion industry to utilize collaborative filtering for e-commerce, Andromedia said.
Šaltinis:
InternetNews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
Microsoft reportedly has called off a plan to mass produce its small-size Surface Mini tablet.
more »
Microsoft has built a new tool to help users of Windows 8.1 devices determine the causes of battery drain during the system's sleep mode.
more »
A new rumor has just started spreading about Microsoft's entrant into the smartwatch business.
more »
Wincor Nixdorf is promoting the new version of its PC/E Direct Marketing software and providing banks with an effective and modern marketing tool to individually address customers on ATMs, self-service terminals or digital signage screens.
more »
Hewlett Packard has launched its answer to Microsoft's Surface Pro 3 - its brand-new HP Pro x2 612. This device is the company's first commercial detachable PC.
more »
Unisys Stealth has been named the recipient of the TechAmerica Foundation American Technology Award (ATA) in cybersecurity. The ATAs represent outstanding achievement, with winning products exemplifying the “Best of” the United States technology sector.
more »
Microsoft showed off a test version of a real-time, spoken-word translation service for Skype calls, the first time the world’s largest software company has demonstrated the breakthrough technology publicly in the United States.
more »
Cortana, Microsoft's answer to Apple Siri and Google Now, was announced at the company's Build conference in April, and is set to arrive on Windows Phone 8.1 devices later this year.
more »
Google Inc plans to offer Wi-Fi network hardware and software at a discount to small and medium-sized businesses.
more »
Dell is making a line of PCs using plastics obtained by expanding its recycling program.
more »