The partnership

Published: 12 September 1999 y., Sunday
Musicland Stores Corp. and NetFlix.com began a cross-promotion program with links on NetFlix.com and Musicland_s SamGoody.com retail site. The partnership is designed to promote awareness and sales of the digital versatile disc (DVD). DVDs are about the size of music compact discs, but carry movies and other video and audio content. The two companies are hoping that their joint effort will help grow the overall DVD market, which has seen slow growth in part because DVDs cannot be viewed on traditional VCR machines. NetFlix.com, an online DVD rental site, will point customers to SamGoody.com when they want to buy discs. SamGoody.com will provide the purchase phase of NetFlix.com_s "Test Drive" program, which allows customers to view movies on DVD before deciding whether to buy the disc. In return, all of Musicland_s retail stores --- Sam Goody, Suncoast, Media Play and On Cue -- will offer DVD promotions in conjunction with NetFlix.com, including one free rental from NetFlix with every DVD customers buy at the retail stores. NetFlix.com will also provide coupons good for $2.49 to $3.49 (US$) discounts on DVD purchases with each DVD rental. The sites are "joined by a comprehensive product-by-product, cross-linking program," the companies said. When customers look for a particular movie on NetFlix.com, they will be given the option to rent the DVD from Netflix.com or to purchase it from SamGoody.com. Similarly, customers who visit a page for a specific movie on SamGoody.com will also have the option to rent it from NetFlix.com. NetFlix.com also plans to send e-mail newsletters to customers of both Web sites. The e-mails will be tailored to customers_ individual interests, based on their rental and purchase profiles, and will announce upcoming new releases at both sites.
Šaltinis: E-Commerce Times
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The Global Wireless Market

Benchmarking Europe with Japan and the US more »

Web playgrounds shut gates to kids

Children under 13 can do less on the Internet these days in part because of a federal law designed to protect their privacy. more »

New notebooks hover at $1,000

Dell Computer on Monday released a new consumer notebook with middle-of-the-road features and a low-end price. more »

Canada, U.S. Among Top Countries for E-Government

Governments have begun to close the gap between political rhetoric and reality as they bring their e-government visions to life, but they aren't there yet, according to the second annual global e-government study by Accenture. more »

search.lt news

search.lt presents newest links more »

Indians still arrange marriages, but on the web

The Internet is giving the old tradition of arranged marriage a new twist as dozens of matchmaking Web sites target spouse-seeking Asian Indians throughout the diaspora. more »

Web awaits Japanese PS2 owners

Japanese PlayStation 2 owners now can swap e-mail and view Web pages via the game console. more »

Yahoo Inc. decides to take pornographic products off its site

Leading Internet portal Yahoo Inc. will remove pornographic products from its shopping, auctions and classifieds Web pages. more »

Hate Groups Will Hate These Ads

White extremists congregating in Yahoo clubs and chat rooms will now be greeted with banner ads urging them to "fight hate and promote tolerance." more »

Internet Speeds Up Recruiting and Staffing

The Internet's promise of increased speed and efficiency is redefining expectations and strategies in the recruiting market, according to a report by International Data Corp. more »