How prime is portal real estate?
Published:
26 May 1999 y., Wednesday
At first glance, the arrangement seems to make perfect sense: Online merchants seeking wide exposure pay premium prices to lease space on portal sites boasting the highest traffic. But what happens when the rent goes through the roof and everyone keeps paying anyway, knowing that a steady stream of rival tenants are right behind them? That_s the question facing virtually all businesses selling their products through electronic commerce today. And no easy answers are emerging, even though the payoff of this expensive real-estate practice is decidedly unclear. "It_s still very much an open question whether they are getting a return on their investment," said James Vogtle, research director for the Boston Consulting Group. In fact, according to a study last month by research firm Jupiter Communications, more than two-thirds of e-commerce merchants surveyed failed to generate more than 30 percent of their sales from these portal deals. Fewer than 5 percent of executives polled at the time were "highly likely to renew" their portal agreements. And primary portals are expected to see only a minor rise in online buying in the next three years, from an 18 percent increase in 1999 to a 20 percent gain in 2002.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
The electronic vignette system in the Slovak Republic has become unique in the world thanks to the speed of implementation and increase in the revenues from the collection carried out by SkyToll a.s. on behalf of the Slovak government.
more »
Unisys has promoted Perla Do Amral to a key leadership role, becoming director of service desk operations for the U.S.-based IT company’s managed services centers in Latin America.
more »
Cesar Cernuda is a Microsoft veteran of 19 years, and has served in several senior leadership positions for Microsoft Business Solutions, including overseeing Microsoft’s ERP and CRM business worldwide.
more »
Unisys received a contract from NASA Langley Research Center (LaRC) to continue to deliver advanced hardware, software, and systems integration for flight simulation projects at the agency.
more »
Unisys Corporation reported third quarter 2015 results.
more »
On the 10th–15th, this September, RAI Exhibition and Congress Centre in Amsterdam will hold the 48th international exhibition-conference dedicated to electronic media and entertainment industry IBC 2015.
more »
Unisys Corporation announced the completion of the initial phase of testing of a facial recognition system at Dulles International Airport, Virginia, to help Customs and Border Protection (CBP) to identify imposters attempting to enter the United States using passports that are fraudulent or do not belong to them.
more »
Television was invented back in 1884, when German Paul Gottlieb Nipkow came up with the idea to scan images using a rotating metal disc with a spiral pattern of holes in it. When the disc was spinning, each hole would scan one brightly lit line of the image.
more »
SuperCom, a leading provider of secure solutions for e-Government, Public Safety, HealthCare, and Finance sectors, announced its results for the quarter ended March 31, 2015.
more »
Unisys Corporation today announced that Tom Patterson has joined the company as vice president for global security solutions, responsible for leading Unisys' security solutions business worldwide.
more »