Media Metrix, Inc. , the leader in Internet audience measurement, provides leading worldwide advertising agencies, new and traditional media companies, e-commerce marketers, financial institutions and technology companies with comprehensive coverage of all digital media (including more than 15,000 Web sites and online properties). Media Metrix utilizes its patented methodology to measure actual Internet and digital media audience usage behavior. It offers monthly, weekly, and real-time data collection and reporting, and a sample of more than 40,000 people under measurement. Media Metrix recently released the Top 50 Digital Media/Web Properties and Web site rankings for combined At Home and At Work usage in March 1999. Overall in March, the number of Unique Visitors to sports and travel related Web sites and online entities increased significantly since February. While increases among sports sites corresponded with the kickoff of March Madness and Major League Baseball in March, the rise in traffic to travel sites was driven by the beginning of Spring vacation season.
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Media Metrix
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