Yahoo launched a video shopping site this morning called ShoppingVision, expanding its broadband offerings to further target home users.
Published:
21 November 2000 y., Tuesday
Yahoo's initial foray into broadband, FinanceVision, a continuous feed of financial video content, was targeted at professionals at work. The company reasoned that a far higher proportion of workplaces have broadband Internet access than homes.
Now the portal is moving aggressively toward home users. It launched a directory of short Web films last week and said it wanted to charge its users in the future for some rich media services -- services that will probably start with a music subscription plan.
The video shopping site targets people -- at work and at home -- who are shopping for holiday presents. Unlike with FinanceVision, Yahoo will not produce original content for ShoppingVision. Instead, it is re-purposing programming from ValueVision's (VVTV) cable shopping network. And rather than encourage Web surfers to watch a continuous video feed, as it does with FinanceVision, Yahoo will set up ShoppingVision to make it convenient for shoppers to watch a short video clip on a product they are interested in.
Yahoo hopes the new site will drive e-commerce revenues. The portal wants to add more non-advertising revenue streams, including transaction fees on auctions, service fees from corporate portal customers and rich-media subscriptions.
Šaltinis:
upside.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
FTTH Network Provides High-Speed Internet, IPTV and VoIP Telephony in One.
more »
FIRE crews came to the rescue of two security guards who were trapped inside a cash machine for nearly two hours.
more »
Wincor Nixdorf International has named Patrick Wright its new chief executive officer for the U.S. division.
more »
Deutsche Telekom selects Motorola’s IPTV set-tops for T-Home Entertain Services; users to receive compelling, rich media experiences.
more »
New regional development center in Germany is part of $75 million global investment by Windows Embedded Business.
more »
Diogo Vasconcelos, the newly elected President of the Portuguese National Association for the Development of Telecommunications (APDC), has promised to transform the organisation's role in driving forward the country's digital agenda.
more »
Microsoft is helping transform the upcoming Democratic and Republican national conventions into the most technologically advanced and inclusive conventions ever held.
more »
Visa and leading North American financial institutions have agreed to launch a pilot with up to 2,000 participants to test the delivery of real-time notification alerts on Visa accounts.
more »
Wincor Nixdorf International has secured a deal to provide ATMs to Banktech, an independent ATM provider in Australia.
more »
Financial breaches and identity theft cases seem to be in the headlines on an almost regular basis. Just last month, hackers broke into a Citibank-branded ATM network and stole millions.
more »