Yahoo launched a video shopping site this morning called ShoppingVision, expanding its broadband offerings to further target home users.
Published:
21 November 2000 y., Tuesday
Yahoo's initial foray into broadband, FinanceVision, a continuous feed of financial video content, was targeted at professionals at work. The company reasoned that a far higher proportion of workplaces have broadband Internet access than homes.
Now the portal is moving aggressively toward home users. It launched a directory of short Web films last week and said it wanted to charge its users in the future for some rich media services -- services that will probably start with a music subscription plan.
The video shopping site targets people -- at work and at home -- who are shopping for holiday presents. Unlike with FinanceVision, Yahoo will not produce original content for ShoppingVision. Instead, it is re-purposing programming from ValueVision's (VVTV) cable shopping network. And rather than encourage Web surfers to watch a continuous video feed, as it does with FinanceVision, Yahoo will set up ShoppingVision to make it convenient for shoppers to watch a short video clip on a product they are interested in.
Yahoo hopes the new site will drive e-commerce revenues. The portal wants to add more non-advertising revenue streams, including transaction fees on auctions, service fees from corporate portal customers and rich-media subscriptions.
Šaltinis:
upside.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
High-profile telecom and networking companies are banding together to crack down on hackers
more »
End-of-show report for CeBIT 2005 (10 to 16 March) in Hannover/Germany
more »
Sony Ericsson announces at CeBIT the Bluetooth Motion Cam ROB-1
more »
German video streaming service company TV1 is launching at CeBit 2005 an online personal video recording service called shift.tv
more »
search.lt presents newest links
more »
China retailers are just starting to adopt electronic point-of-sale terminals, as the number of shipments is expected to surpass those to Germany, Europe's largest POS market, this year
more »
On January 27, 2005 JSC “Skaitmeninio sertifikavimo centras” (Digital Certification Centre) presented an application for IVPC to register a company providing qualified certification services. The director of the company Mudrikas Dadasovas tells about the future plans.
more »
GuruNet's stock fell back to Earth on Tuesday after the company revealed the extent of its tightening relationship with Google
more »
Photos of a "dead" Saddam Hussein are the lure for a new mass-mailing worm, Sophos warned on Thursday
more »
Picking up where it left off in 2004 with its distributed computing plans, IBM introduced a new service to help companies build and deploy service-oriented architectures
more »