Yahoo launched a video shopping site this morning called ShoppingVision, expanding its broadband offerings to further target home users.
Published:
21 November 2000 y., Tuesday
Yahoo's initial foray into broadband, FinanceVision, a continuous feed of financial video content, was targeted at professionals at work. The company reasoned that a far higher proportion of workplaces have broadband Internet access than homes.
Now the portal is moving aggressively toward home users. It launched a directory of short Web films last week and said it wanted to charge its users in the future for some rich media services -- services that will probably start with a music subscription plan.
The video shopping site targets people -- at work and at home -- who are shopping for holiday presents. Unlike with FinanceVision, Yahoo will not produce original content for ShoppingVision. Instead, it is re-purposing programming from ValueVision's (VVTV) cable shopping network. And rather than encourage Web surfers to watch a continuous video feed, as it does with FinanceVision, Yahoo will set up ShoppingVision to make it convenient for shoppers to watch a short video clip on a product they are interested in.
Yahoo hopes the new site will drive e-commerce revenues. The portal wants to add more non-advertising revenue streams, including transaction fees on auctions, service fees from corporate portal customers and rich-media subscriptions.
Šaltinis:
upside.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
As the 108th Congress scrambles in its final days to address homeland security issues, U.S. Reps. Mac Thornberry and Zoe Lofgren are focusing on the state of U.S. cybersecurity
more »
Security firms are warning of a new series of Sdbot worms that install a "sniffer" component to steal passwords from unsuspecting users
more »
Microsoft's undeclared patent claims on Sender ID technology is holding up adoption of the e-mail authentication specification
more »
search.lt presents newest links
more »
Microsoft has been granted a patent from the U.S. Patent and Trademark Office on a process known as tabbing through a Web page in order to find links
more »
search.lt presents newest links
more »
UzJilSberBank (Uzbek housing construction bank) completed a project of introduction of plastic cards at Almalyk Mining and Smelting Combine
more »
Recent decisions suggest that U.S. courts are more likely to protect an online database if the work involved was tilted towards the compilation of data itself as opposed to the technology used to gather it
more »
Touch-screen machines brought in to replace the punch-card ballots at the center of the 2000 presidential fiasco appeared to work smoothly in primary voting Tuesday
more »
Shruggle virus could be 'a taste of things to come', warn experts
more »