Yahoo launched a video shopping site this morning called ShoppingVision, expanding its broadband offerings to further target home users.
Published:
21 November 2000 y., Tuesday
Yahoo's initial foray into broadband, FinanceVision, a continuous feed of financial video content, was targeted at professionals at work. The company reasoned that a far higher proportion of workplaces have broadband Internet access than homes.
Now the portal is moving aggressively toward home users. It launched a directory of short Web films last week and said it wanted to charge its users in the future for some rich media services -- services that will probably start with a music subscription plan.
The video shopping site targets people -- at work and at home -- who are shopping for holiday presents. Unlike with FinanceVision, Yahoo will not produce original content for ShoppingVision. Instead, it is re-purposing programming from ValueVision's (VVTV) cable shopping network. And rather than encourage Web surfers to watch a continuous video feed, as it does with FinanceVision, Yahoo will set up ShoppingVision to make it convenient for shoppers to watch a short video clip on a product they are interested in.
Yahoo hopes the new site will drive e-commerce revenues. The portal wants to add more non-advertising revenue streams, including transaction fees on auctions, service fees from corporate portal customers and rich-media subscriptions.
Šaltinis:
upside.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Software company announced new structure_ of it_s business.
more »
Lithuania's acting president H. E. Arturas Paulauskas made the country's first 3G call over Omnitel's trial network on May 1st
more »
Seven out of ten Western European mobile users will have a 3G-enabled device within five years
more »
The security researchers at eEye Digital Security are not impressed with the Sasser worm
more »
search.lt presents newest links
more »
HP: Trim the Fat with Efficeon Blades
more »
Spyware has infected almost all companies polled for a survey about web-using habits at work
more »
Nokia postions visual radio against DAB
more »
search.lt presents newest links
more »
HP, Oracle, OTP launch portal site to assist applications for EU funds
more »
Finding things is becoming a growing concern for IBM
more »